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- Tasks: Lead strategic direction and growth for Red Bull's Driving and High Street business unit.
- Company: Join Red Bull, a pioneering brand energising people and ideas since 1987.
- Benefits: Enjoy competitive pay, career development, and a vibrant work culture.
- Why this job: Be part of a dynamic team driving innovation and category leadership in a fun environment.
- Qualifications: Experience in senior commercial roles with strong P&L management skills required.
- Other info: Willingness to travel 30-40% is essential.
The predicted salary is between 43200 - 72000 £ per year.
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Business Unit Controller (Driving, Travel & High Street)
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Client:
Red Bull
Location:
United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
11e84a7c1471
Job Views:
6
Posted:
12.08.2025
Expiry Date:
26.09.2025
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Job Description:
RedBull UK is currently recruiting for a Business Unit Controller (Driving, Travel & High Street) to be based in the UK.
The Business Unit Controller (BUC) is responsible for defining and executing the strategic direction of the Driving and High Street business unit, delivering sustainable growth in volume, distribution, value share, profit, and net revenue. The role involves leading senior stakeholder engagement both internally and externally, ensuring best-in-class execution of RedBull\’s strategic priorities within the sector.
The BUC will lead a team of National Account Managers and National Account Executives, driving commercial excellence, customer collaboration, and category leadership. As the primary owner of the business unit’s P&L, the BUC is responsible for optimizing investment and ensuring the successful execution of Joint Business Plans.
Responsibilities:
- Develop and implement the strategic vision for the business unit in alignment with RedBull\’s overall commercial objectives.
- Own the P&L for the business unit, ensuring revenue growth and profitability.
- Lead the execution of strategic Joint Business Plans, aligning with senior customer stakeholders to drive mutual growth.
- Identify and leverage market opportunities, influencing internal and external stakeholders to achieve success.
- Define and execute a customer engagement strategy, ensuring RedBull is positioned as the category leader.
- Drive commercial negotiations, including trade terms, cost price increases, and strategic investments.
- Optimize investment and trade spend across accounts to maximize return on investment.
- Maintain and grow RedBull as the category leader, leveraging insights and innovation to influence customer decision-making.
- Build and maintain multi-level relationships with the customer to secure long-term partnerships.
- Ensure effective collaboration with Field Sales, Category Management, and Brand & Shopper Marketing teams to drive executional excellence.
- Work with HQ counterparts to maximize internal and external performance.
- Lead, coach, and manage a high-performing team of NAMs & NAEs, leveraging their strengths to deliver high engagement.
- Provide ongoing coaching and mentoring, ensuring team members have clear development opportunities.
Requirements:
- Proven experience in a senior commercial role.
- Strong track record in P&L management, commercial negotiations, and strategic planning.
- Experience in leading and developing high-performing teams.
- Demonstrated ability to influence senior stakeholders, both internally and externally.
- Excellent communication, organizational, and presentation skills.
- Proficiency in analyzing and leveraging sales data and market insights.
- Willingness to travel 30-40%.
About RedBull:
RedBull has been giving wings to people and ideas since 1987. In the 1980s, Dietrich Mateschitz developed the formula for RedBull Energy Drink, launching a new product category.
What drives us: Chasing our potential.
Since the early days, an entrepreneurial mindset has guided our approach to work and the environment we create.
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Business Unit Controller (Driving, Travel & High Street) employer: Red Bull
Contact Detail:
Red Bull Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Unit Controller (Driving, Travel & High Street)
✨Tip Number 1
Familiarise yourself with Red Bull's business model and values. Understanding their entrepreneurial mindset and how they position themselves in the market will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Red Bull, especially those in similar roles. They can provide valuable insights into the company culture and expectations for the Business Unit Controller position.
✨Tip Number 3
Prepare to discuss specific examples of your experience in P&L management and commercial negotiations. Be ready to demonstrate how you've successfully led teams and influenced stakeholders in previous roles.
✨Tip Number 4
Stay updated on industry trends and market insights related to the driving, travel, and high street sectors. This knowledge will not only help you in interviews but also show your commitment to the role and the company.
We think you need these skills to ace Business Unit Controller (Driving, Travel & High Street)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial roles, particularly in P&L management and strategic planning. Use specific examples that demonstrate your ability to lead teams and influence stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your motivation for applying to Red Bull and how your skills align with the responsibilities of the Business Unit Controller role. Mention your experience in driving commercial excellence and customer collaboration.
Showcase Leadership Skills: In your application, emphasise your experience in leading high-performing teams. Provide examples of how you have coached and developed team members, ensuring they have clear development opportunities.
Highlight Stakeholder Engagement: Demonstrate your ability to engage with senior stakeholders both internally and externally. Include examples of successful negotiations or partnerships that resulted in mutual growth, showcasing your communication and presentation skills.
How to prepare for a job interview at Red Bull
✨Understand the Business Unit
Before the interview, make sure to thoroughly research Red Bull's Driving and High Street business unit. Understand their strategic goals, recent initiatives, and how they align with the overall company objectives. This will help you demonstrate your knowledge and show that you're genuinely interested in the role.
✨Prepare for P&L Discussions
As the role involves owning the P&L, be ready to discuss your experience with profit and loss management. Prepare specific examples of how you've successfully managed budgets, optimised investments, and driven revenue growth in previous roles. This will showcase your capability to handle the financial responsibilities of the position.
✨Showcase Leadership Skills
The position requires leading a team of National Account Managers and Executives. Be prepared to share your leadership philosophy and provide examples of how you've developed high-performing teams in the past. Highlight your coaching and mentoring experiences to illustrate your ability to nurture talent.
✨Demonstrate Stakeholder Engagement
Since the role involves engaging with senior stakeholders, prepare to discuss your approach to building and maintaining relationships. Share examples of successful negotiations or collaborations that led to mutual growth. This will help convey your ability to influence and work effectively with various stakeholders.
