At a Glance
- Tasks: Boost Red Bull's presence in the West Midlands through exciting field marketing initiatives.
- Company: Join the dynamic team at Red Bull UK, a leader in energy drinks.
- Benefits: Enjoy competitive pay, flexible hours, and opportunities for personal growth.
- Other info: Work in a vibrant environment with a focus on creativity and innovation.
- Why this job: Be the face of Red Bull, engaging with communities and creating memorable brand experiences.
- Qualifications: Passion for marketing, strong networking skills, and some experience in events or sales.
The predicted salary is between 30000 - 40000 £ per year.
Red Bull UK is currently recruiting for a Field Marketing Specialist to be based in the West Midlands, UK. You will be responsible for growing sales and consumption of Red Bull through field marketing in your region. You’ll spend your days working in locations and communities across your region, growing brand visibility, product availability, brand experiences and product consumption in key moments when people need energy.
You will increase product consideration through initiatives that grow trial, availability and visibility using Red Bull’s four key pillars of the field marketing mix (Consumer Collecting, Sports, Culture and Communications). You will work closely with the sales teams in both the On Premise and Off Premise as well as finding new business opportunities, impacting the heart of local consumers, ultimately leading to the successful development of the business.
This isn’t your average 9-5 office job as you will be out in the field ensuring Red Bull is relevant and present in the right places on any day of the week and at a time when people need energy.
All the responsibilities we’ll trust you with:- Support Strategic Direction: Work closely with the Field Marketing Manager on the creation of the field strategy, defining ideas to build brand image and increase understanding of product functionality on a local level.
- Drive relevance across a variety of moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
- Work in conjunction with the local sales team to build mental availability hand in hand with physical availability within image‑driving outlets, On Premise, Off Premise and new business environments.
- Set clear goals together with the Consumer Collecting Manager and Field Marketing Manager to drive trial that engages new users.
- Use programme tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input.
- Activate national and international best practices with students encompassing the core programme objectives.
- Ensure the delivery of the sampling programme for the region by leading your team of Student Marketeers to success.
- Deliver brand activations at 3rd‑party events within the region.
- Build and activate relationships with key opinion leaders and important local networks within key sport and cultural scenes for the region.
- Execute the Event Vehicle programme to excite & surprise consumers.
- Support the Field Marketing Manager in developing, owning and executing new ideas that are locally relevant.
- Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.
- Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
- Maintain consistency with other field marketing regions regarding recruitment, onboarding and training.
- Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets.
- Manage the regional budget with the support of the Field Marketing Manager.
- Regularly review the environmental impact of your marketing activity working with the wider field marketing team.
- Understands the core scenes in the region and has strong networking skills.
- Work experience in the sports and or culture industry, events or marketing agency.
- Some experience in leading teams and managing people.
- Some experience in sales and working with commercial teams.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities.
Field Marketing Specialist - West Midlands in Birmingham employer: Red Bull
Red Bull UK is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As a Field Marketing Specialist in the vibrant West Midlands, you'll enjoy the freedom to engage with local communities, drive brand visibility, and develop your skills alongside a supportive team. With a strong focus on employee growth and a culture that values diversity and empowerment, Red Bull provides unique opportunities to make a meaningful impact while enjoying a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Specialist - West Midlands in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Red Bull and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Red Bull are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Red Bull on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Red Bull. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Specialist - West Midlands in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Red Bull. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Red Bull:Show us that you’ve done your homework! In your application, briefly mention what you admire about Red Bull’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Red Bull
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Red Bull will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Red Bull, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
