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- Tasks: Lead portfolio strategies by analysing shopper behaviour and category dynamics.
- Company: Join RedBull, a dynamic brand that empowers creativity and innovation.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Why this job: Make an impact by turning insights into strategies that drive success.
- Qualifications: Experience in FMCG/retail insights and strong analytical skills required.
- Other info: Work in a vibrant environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
RedBull UK is currently recruiting for a Strategy & Insights Manager (Portfolio & Shopper) to be based in London, UK. You will lead RedBull’s portfolio agenda across Great Britain by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path‑to‑purchase, decision trees, and barriers/drivers; quantify conversion, incrementality, and cannibalization to guide assortment, pack prioritisation, and innovation priorities.
Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit—clear selling stories, customer‑ready guidance, and playbooks that equip Sales to win with customers on assortment. Build an insight‑led culture through regular insight reviews, effective communication, and decision‑ready storytelling that drives long‑term growth and short‑term execution.
Responsibilities:
- Proven experience in FMCG/retail insights, category management, or portfolio planning, with a strong track record in shopper insights and behaviour‑led decision making.
- Deep expertise with syndicated and shopper data; comfortable with quantitative analysis, experiment design, and turning data into clear portfolio recommendations.
- Exceptional stakeholder management, communication, and storytelling; able to influence senior leaders and cross‑functional teams.
- Strong project management and organization; skilled at running complex, multi‑stakeholder programs on time and on budget.
Travel 0‑10%.
Where you'll be based: London, England, United Kingdom.
About RedBull: At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Strategy & Insights Manager (Portfolio & Shopper) employer: Red Bull Gruppe
Contact Detail:
Red Bull Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy & Insights Manager (Portfolio & Shopper)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at RedBull. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into shopper behaviour and category dynamics. Show us you know your stuff and can turn insights into actionable strategies that align with RedBull's goals.
✨Tip Number 3
Practice your storytelling skills! We want to see how you can communicate complex data in a way that’s engaging and easy to understand. Make your insights shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the RedBull team.
We think you need these skills to ace Strategy & Insights Manager (Portfolio & Shopper)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategy & Insights Manager. Highlight your experience in FMCG/retail insights and any relevant projects that showcase your shopper behaviour expertise. We want to see how you can bring value to our portfolio agenda!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper insights and how your skills align with our needs. Don’t forget to mention specific examples of how you've influenced decisions in previous roles.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to highlight your comfort with quantitative analysis and your experience with syndicated and shopper data. We love seeing how you turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Red Bull Gruppe
✨Know Your Shopper Insights
Dive deep into shopper behaviour and insights before your interview. Familiarise yourself with the latest trends in FMCG and how they impact portfolio strategies. Be ready to discuss specific examples of how you've used shopper data to influence decisions in past roles.
✨Master the Art of Storytelling
Since communication is key for this role, practice telling compelling stories about your previous experiences. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making sure to highlight how your insights led to successful outcomes.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with quantitative analysis and experiment design. Bring examples of how you've turned complex data into actionable recommendations. Being able to articulate your thought process will impress the interviewers.
✨Engage with Stakeholders
Think about how you've managed relationships with various stakeholders in the past. Be ready to share examples of how you influenced senior leaders or cross-functional teams. Highlight your project management skills and how you kept projects on track while collaborating with others.
