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For Companies At a Glance
- Tasks: Be a brand ambassador, engage students, and drive sales on campus.
- Company: Join Red Bull, a dynamic brand known for empowering creativity and innovation.
- Benefits: Enjoy flexible hours, creative work atmosphere, and exciting events.
- Why this job: Make an impact on campus while building your network and gaining valuable experience.
- Qualifications: Must be a student at Robert Gordon University with a passion for marketing.
- Other info: Diversity is valued; all backgrounds are welcome to apply.
Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.
All the responsibilities we’ll trust you with:
- BE A BRAND & PRODUCT AMBASSADOR: Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers. Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, competently answering any questions from consumers. Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university. Create a strong network by establishing and maintaining relationships with key local individuals. Drive brand engagement on your social media handles via authentic content. Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- BE A SALES EXPERT: Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets. Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond. Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts. Ensure perfect execution of defined store standards.
- EXECUTIONAL EXCELLENCE: Deliver executional excellence and show love for the details in all areas of your role. Share ideas and collaborate with the team through regular face-to-face and online interactions. Plan and report your activities via the dedicated online platform in a timely manner and with accuracy. Contribute to developing the Red Bull media business by providing local insights, trends, and overall opportunities.
Your areas of knowledge and expertise that matter most for this role:
Studying at Robert Gordon University. At Red Bull, we exist to give people wings. To achieve that, we recognize the value that comes from having a highly diverse workforce that has the freedom and responsibility to realize their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential, and talent: everyone is welcome here.
Red Bull Student Marketeer - Robert Gordon University employer: Red Bull Gruppe
Contact Detail:
Red Bull Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Red Bull Student Marketeer - Robert Gordon University
✨Tip Number 1
Get to know the Red Bull brand inside out. Familiarise yourself with their marketing campaigns, values, and target audience. This will help you speak confidently about the brand during interviews and show your genuine passion for representing them.
✨Tip Number 2
Network with current or former Student Marketeers if possible. They can provide valuable insights into the role and share their experiences, which can help you tailor your approach and demonstrate your understanding of what it takes to succeed in this position.
✨Tip Number 3
Engage with Red Bull's social media platforms. Create authentic content that showcases your creativity and understanding of the brand. This not only builds your personal brand but also demonstrates your ability to drive engagement, a key aspect of the Student Marketeer role.
✨Tip Number 4
Stay updated on local events and trends at Robert Gordon University. Being aware of what's happening on campus allows you to propose innovative ideas for brand engagement and shows your commitment to making Red Bull a part of the university culture.
We think you need these skills to ace Red Bull Student Marketeer - Robert Gordon University
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Red Bull Student Marketeer. Familiarise yourself with the brand's values and how they align with your own experiences and skills.
Tailor Your CV: Craft your CV to highlight relevant experiences that showcase your ability to engage with peers, manage events, and promote products. Include any previous marketing or ambassador roles, as well as your involvement in university activities.
Write a Compelling Cover Letter: In your cover letter, express your passion for the Red Bull brand and your understanding of its target audience. Share specific examples of how you can contribute to building brand awareness on campus and driving sales.
Showcase Your Creativity: Since the role values creativity, consider including a portfolio or examples of past projects where you've successfully engaged an audience or executed a marketing strategy. This could be through social media campaigns, event planning, or other creative initiatives.
How to prepare for a job interview at Red Bull Gruppe
✨Know the Brand Inside Out
Before your interview, make sure you understand Red Bull's brand values and personality. Familiarise yourself with their products and marketing campaigns, as this will help you demonstrate your passion for the brand during the conversation.
✨Showcase Your Creativity
As a Student Marketeer, creativity is key. Prepare examples of how you've engaged others in the past or brainstorm innovative ideas for campus events. This will show that you can think outside the box and bring the brand to life.
✨Build Your Network
Highlight any experience you have in building relationships, whether through previous jobs, university projects, or social media. Discuss how you plan to connect with local individuals and engage students on campus to drive brand awareness.
✨Demonstrate Sales Savvy
Be ready to discuss your understanding of sales and how you would approach increasing Red Bull's visibility on campus. Share any relevant experiences where you've successfully promoted a product or service, showcasing your ability to drive sales.
