Head of Athlete Marketing

Head of Athlete Marketing

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead athlete marketing strategies and build a world-class programme to boost RedBull's presence in sports.
  • Company: Join RedBull, a pioneering energy drink brand known for its innovative approach and vibrant culture.
  • Benefits: Enjoy a dynamic work environment, opportunities for creativity, and a diverse team culture.
  • Why this job: Be at the forefront of sports marketing, inspiring athletes and consumers while driving brand impact.
  • Qualifications: Experience in sports or marketing with strong leadership skills and a passion for athletic culture.
  • Other info: Based in London, this role involves travel and offers a chance to shape RedBull's athlete narrative.

The predicted salary is between 43200 - 72000 £ per year.

Job Description

RedBull UK is currently recruiting for a Head of Athlete Marketing to be based in London, UK.

You are responsible for driving daily consumption of RedBull across our beverage, live experiences and media products, by building and leading a world-class athlete marketing programme. Through your strategic vision and deep connection to sport culture, you will increase RedBull’s relevance and credibility in Sport and Fitness occasions. You’ll inspire, enable, and challenge consumers by bringing to life the performance, personality, and passion of our athletes, giving wings to people and ideas, every day.

RedBull UK is currently recruiting for a Head of Athlete Marketing to be based in London, UK.

You are responsible for driving daily consumption of RedBull across our beverage, live experiences and media products, by building and leading a world-class athlete marketing programme. Through your strategic vision and deep connection to sport culture, you will increase RedBull’s relevance and credibility in Sport and Fitness occasions. You’ll inspire, enable, and challenge consumers by bringing to life the performance, personality, and passion of our athletes, giving wings to people and ideas, every day.

RESPONSIBILITIESAreas that play to your strengths

All the responsibilities we'll trust you with:

    Define and evolve the long-term vision and strategy for RedBull’s Athlete Marketing in the UK, ensuring alignment with global priorities and local business goals.
    Establish RedBull as a functional beverage and innovative brand within sport by creating deep relevance among athletes, fans, and sport stakeholders.

    Select and manage a nationally relevant, diverse, and credible athlete roster across all forms of sport and fitness.
    Deliver a highly credible programme by selecting sports personalities with a perfect brand fit who authentically use and champion RedBull.
    Support each athlete with a tailored package (marketing, salary, bonus, training support) to enable performance, communication, and brand impact.
    Build meaningful relationships with athletes and their trusted circle to ensure trust, collaboration, and mutual growth.
    Use RedBull’s global athlete ecosystem to connect national and international relevance and opportunities.
    Negotiate athlete contracts and performance targets, ensuring alignment with RedBull's values and standards.

    Lead the creation and execution of innovative athlete projects that drive brand salience, media visibility and consumer engagement.
    Develop and contribute to unique stories, formats, and content opportunities for RedBull Media House.
    Use athlete stories and moments to inspire the UK consumer and shift brand consideration across relevant sport and fitness occasions.

    Collaborate across Brand, Comms, Events, Field Marketing and Sales to maximise the business impact of the athlete programme.
    Champion athlete integration across the full RedBull ecosystem, ensuring athletes are visible, understood, and activated appropriately.
    Act as the key contact for athlete projects, ensuring internal platforms and communication tools are up to date.

    Inspire, lead, and coach a high-performing team (or cross-functional network) that delivers operational excellence and creative bravery.
    Foster a culture of collaboration, experimentation, performance and development.
    Build strong external networks (institutes, universities, trainers, clubs, federations) to scout future talent and co-create new opportunities.

    Establish and track KPIs that measure the brand and commercial impact of the athlete programme.
    Manage the athlete budget effectively and ensure financial transparency and accountability.
    Use data and feedback to continuously optimise performance.

    Ensure a diverse and inclusive athlete roster that reflects the UK sporting landscape and consumer.
    Champion inclusive storytelling and equitable support across all sporting disciplines.

    Safeguard RedBull’s reputation by managing athlete conduct, compliance, and risk in accordance with legal, brand, and industry standards.

  • Previous experience in the Sports or Marketing industry, with clear leadership experience across athletes, brand, or sport entities
  • Proven record of working with athletes or athlete teams, including contract negotiation, performance planning, and brand collaboration
  • Deep understanding of what drives athlete success, across performance, personality, communication and commercial relevance
  • Strategic mindset and ability to translate vision into execution
  • Creative thinker with a strong sense of cultural relevance and storytelling
  • Exceptional stakeholder management and collaboration skills
  • Commercially and data-savvy, kows how to evaluate ROI, impact and budget
  • Strong communication skills, persuasive, clear and inspiring
  • Entrepreneurial and autonomous. Takes ownership and drives outcomes
  • Passionate about sport, curious about emerging scenes and culturally switched on
  • Calm under pressure with high levels of emotional intelligence and integrity
  • Travel 20-30%

WHERE YOU'LL BE BASEDLondon England, United KingdomUnited Kingdom RedBull UK JOIN THE TEAMGot what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

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At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

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RedBullGiving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential

Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

TALENT COMMUNITIESJoin our Talent Communities!Join nowFrom the World of RedBullRedBull JobsGot questions? We got you covered.Jobs FAQ

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Head of Athlete Marketing employer: Red Bull Gruppe

RedBull UK is an exceptional employer, offering a dynamic work culture that thrives on creativity, collaboration, and a passion for sport. Based in London, employees benefit from a vibrant city atmosphere, extensive growth opportunities, and the chance to work with world-class athletes, all while being part of a brand that champions diversity and innovation. With a commitment to personal development and a supportive environment, RedBull empowers its team to inspire and engage consumers through meaningful marketing initiatives.
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Contact Detail:

Red Bull Gruppe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Athlete Marketing

✨Tip Number 1

Network with professionals in the sports marketing industry. Attend events, webinars, or workshops where you can meet people who are already working in roles similar to the Head of Athlete Marketing. Building these connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 2

Stay updated on current trends in athlete marketing and sports culture. Follow relevant blogs, podcasts, and social media accounts to understand what strategies are working for other brands. This knowledge will help you speak confidently about innovative ideas during interviews.

✨Tip Number 3

Showcase your understanding of athlete engagement by creating a portfolio of past projects or hypothetical campaigns. Highlight how you would approach building relationships with athletes and how you would measure the success of those initiatives.

✨Tip Number 4

Prepare to discuss your leadership style and how you inspire teams. RedBull values collaboration and creativity, so think of examples from your past experiences where you led a team to achieve a common goal, especially in high-pressure situations.

We think you need these skills to ace Head of Athlete Marketing

Strategic Vision
Deep Connection to Sport Culture
Stakeholder Management
Contract Negotiation
Performance Planning
Brand Collaboration
Creative Thinking
Storytelling
Data Analysis
Budget Management
Team Leadership
Relationship Building
Commercial Acumen
Emotional Intelligence
Adaptability

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Head of Athlete Marketing position. Tailor your application to highlight how your experience aligns with their needs.

Showcase Relevant Experience: In your CV and cover letter, emphasise your previous experience in sports marketing or working with athletes. Provide specific examples of successful projects or campaigns you've led that demonstrate your strategic mindset and leadership skills.

Craft a Unique Cover Letter: Your cover letter should reflect your personal style and passion for sport. Explain why you are excited about the opportunity at RedBull and how you can contribute to their athlete marketing programme. Make it engaging and authentic.

Highlight Cultural Relevance: RedBull values cultural relevance and storytelling. In your application, mention any experiences or insights you have that connect with current trends in sports and fitness. Show how you can bring fresh ideas to their marketing strategy.

How to prepare for a job interview at Red Bull Gruppe

✨Show Your Passion for Sport

Make sure to convey your genuine enthusiasm for sports and fitness during the interview. Discuss your personal experiences with sports, how they have shaped you, and why you are passionate about athlete marketing. This will help demonstrate your alignment with RedBull's culture and mission.

✨Demonstrate Strategic Thinking

Prepare to discuss your vision for athlete marketing and how it aligns with RedBull's global priorities. Be ready to share examples of how you've successfully developed and executed marketing strategies in the past, particularly those that involved athletes or sports brands.

✨Highlight Relationship-Building Skills

Since building relationships with athletes and their circles is crucial, come prepared with examples of how you've fostered trust and collaboration in previous roles. Discuss any networks you've built within the sports community and how they could benefit RedBull.

✨Be Data-Driven

RedBull values data and ROI, so be ready to discuss how you've used data to inform your decisions in marketing. Share specific metrics or KPIs you've tracked in past roles and how they influenced your strategies, especially in relation to athlete performance and brand impact.

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