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- Tasks: Drive brand visibility and product consumption through field marketing in the East Midlands.
- Company: Join RedBull UK, a leading energy drink brand known for its dynamic marketing and vibrant culture.
- Benefits: Enjoy flexible working hours, diverse experiences, and opportunities for personal growth.
- Why this job: Be part of an exciting team that connects with local communities and energises consumers.
- Qualifications: Strong networking skills, leadership experience, and a passion for sports and culture are essential.
- Other info: This role involves 70-80% travel, perfect for those who love being on the move.
The predicted salary is between 36000 - 60000 £ per year.
RedBull UK is currently recruiting for a Field Marketing Specialist to be based in East Midlands, UK.
You will be responsible for growing sales and consumption of RedBull through field marketing in your region. You’ll spend your days working in locations and communities across your region, growing brand visibility, product availability, brand experiences, and product consumption in key moments when people need energy. You will increase product consideration through initiatives that grow trial, availability, and visibility using RedBull’s four key pillars of the field marketing mix (Consumer Collecting, Sports, Culture, and Communications). You will work closely with the sales teams in both the On Premise and Off Premise as well as finding new business opportunities, impacting the heart of local consumers, ultimately leading to the successful development of the business. This isn’t your average 9-5 office job as you will be out in the field ensuring RedBull is relevant and present in the right places on any day of the week and at a time when people need energy.
Responsibilities
Areas that play to your strengths
All the responsibilities we\’ll trust you with:
- Work closely with the Field Marketing Manager on the creation of the field strategy, defining ideas to build brand image and increase understanding of product functionality on a local level.
- Drive relevance across a variety of moments of need through tailored messaging, amplification of occasion campaigns, and activating the right big moments in the region.
- Collaborate with the local sales team to build mental and physical availability within outlets, On Premise, Off Premise, and new business environments, ensuring product availability in all marketing activities.
- Set clear goals with the Consumer Collecting Manager and Field Marketing Manager to drive trial and expand the consumer base, especially among students.
- Use programme tools and reporting features to track performance, identify opportunities for targeting improvements, and gather strategic insights.
Activate best practices with students, incorporate indirect sampling initiatives, and lead your team of Student Marketeers to success. Deliver brand activations at regional events, build relationships with key opinion leaders, and secure new distribution points. Execute the Event Vehicle programme, support event organization, and implement activation plans to bring national assets closer to consumers. Maximize consumer touchpoints through local stories and experiences, and support the development of new ideas that are locally relevant.
Act as a role model, display RedBull values, and ensure the right programme setup to reach target groups. Source and hire diverse Student Marketeers, onboard them effectively, and lead with an empowerment approach. Manage the regional budget, support product stock management, and oversee the maintenance of programme tools and branded items. Regularly review environmental impacts of marketing activities to minimize ecological footprint.
Experience
- Understanding of core scenes in the region (center of England) with strong networking skills.
- Existing relationships in local scenes such as Universities, Culture, Sports, etc.
- Experience in sports, culture, events, or marketing agencies with in-depth knowledge of these landscapes.
- Leadership experience and team management skills.
- Experience in sales and collaboration with commercial teams.
Knowledge, Skills, and Attitude
- Strategic thinker with initiative and ownership.
- Excellent communicator and networker who can excite and open doors.
- Proactive, detail-oriented, and perfection-driven.
- Leadership, motivation, and team-building skills.
- Analytical, planning, budget management, and project execution abilities.
- Creative with a track record of implementing new ideas and evaluating results.
- Strong presentation and training skills.
- Willing to learn and develop in people management.
- Self-confident, motivated, friendly, loyal, and capable of handling stress.
Travel requirement: 70-80%
Location
Nottingham, England, United Kingdom
Join the Team
Apply now and tell us what makes you unique and why you want to join RedBull. We value diversity and are committed to equal opportunity employment.
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Field Marketing Specialist - East Midlands employer: Red Bull Gruppe
Contact Detail:
Red Bull Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Specialist - East Midlands
✨Tip Number 1
Familiarise yourself with RedBull's brand values and marketing strategies. Understanding their approach to field marketing will help you align your ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Network within local communities, especially around universities and cultural events. Building relationships in these areas can give you insights into consumer behaviour and preferences, which is crucial for the role.
✨Tip Number 3
Showcase your leadership skills by discussing any previous experience managing teams or projects. Highlighting your ability to motivate and empower others will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully executed marketing campaigns or events in the past. Being able to demonstrate your analytical and creative thinking will set you apart from other candidates.
We think you need these skills to ace Field Marketing Specialist - East Midlands
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Field Marketing Specialist position at RedBull UK. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in marketing, sales, and team management. Use specific examples that demonstrate your understanding of local scenes and your ability to drive brand visibility and product consumption.
Write a Personalised Cover Letter: In your cover letter, express your passion for the RedBull brand and explain why you are the perfect fit for this role. Mention your existing relationships in local scenes and how you plan to leverage them to grow the brand's presence.
Highlight Leadership Skills: Since the role involves managing a team of Student Marketeers, emphasise your leadership experience and team-building skills. Provide examples of how you've successfully led teams or projects in the past.
How to prepare for a job interview at Red Bull Gruppe
✨Know Your Audience
Familiarise yourself with RedBull's target demographics, especially in the East Midlands. Understand their lifestyle, preferences, and how they engage with the brand. This knowledge will help you tailor your responses and demonstrate your fit for the role.
✨Showcase Your Networking Skills
Highlight any existing relationships you have within local scenes such as universities, sports, or cultural events. Be prepared to discuss how these connections can benefit RedBull's field marketing efforts in the region.
✨Demonstrate Leadership Experience
Be ready to share examples of your leadership and team management skills. Discuss how you've successfully led teams in the past, particularly in marketing or event settings, and how you can empower Student Marketeers to achieve their goals.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific situations in the field. Think about how you would drive brand visibility during key moments or manage a budget effectively. Use the STAR method (Situation, Task, Action, Result) to structure your answers.