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For Companies At a Glance
- Tasks: Manage athlete partnerships and create impactful marketing campaigns.
- Company: Join RedBull UK, a leader in energy drinks and sports marketing.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and innovation.
- Why this job: Be part of a brand that empowers athletes and shapes sports culture.
- Qualifications: Experience in sports marketing and strong communication skills required.
- Other info: Position based in London with travel opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
RedBull UK is currently recruiting for a Athlete Marketing Manager to be based in London, UK.
This role drives and manages RedBull UK\’s Athlete Marketing programme, showcasing that RedBull is the brand that truly Gives Wings to the world’s most exciting and talented athletes. Through strategic athlete partnerships and impactful storytelling, you will connect with sport-interested consumers and highlight the functional benefits of RedBull products.
The role also explores new sporting territories to identify untapped potential and ensures RedBull remains at the forefront of culture and performance. The Athlete Marketing Manager plays a key role in enabling athletes to progress in their sport and fulfil their dream, while bringing to life RedBull’s brand mission.
RedBull UK is currently recruiting for a Athlete Marketing Manager to be based in London, UK.
This role drives and manages RedBull UK\’s Athlete Marketing programme, showcasing that RedBull is the brand that truly Gives Wings to the world’s most exciting and talented athletes. Through strategic athlete partnerships and impactful storytelling, you will connect with sport-interested consumers and highlight the functional benefits of RedBull products.
The role also explores new sporting territories to identify untapped potential and ensures RedBull remains at the forefront of culture and performance. The Athlete Marketing Manager plays a key role in enabling athletes to progress in their sport and fulfil their dream, while bringing to life RedBull’s brand mission.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we\’ll trust you with:
Manage a portfolio of RedBull UK athletes, ensuring alignment with brand values and strategy.
Identify and scout new talent to maintain a world-class roster.
Lead athlete onboarding in line with RedBull’s Athlete Marketing philosophy.
Set clear performance goals and targets for each athlete.
Develop, deliver, and evaluate athlete-led projects and campaigns.
Negotiate athlete contracts, including performance expectations and commercial rights.
Collaborate with athlete support networks (“circle of trust”) to maximise brand outcomes.
Ensure athletes understand and communicate RedBull’s product benefits credibly.
Report regularly on athlete performance and brand/business impact.
Contribute to the national Athlete Marketing Strategy to meet broader business goals.
Develop 365 activation plans including marketing, communications, and performance activity.
Own and manage athlete-led projects and associated budgets.
Collaborate cross-functionally with Brand, Media Network, Field Marketing, Sales, and other departments to amplify athlete impact.
Ensure visibility of athlete opportunities across the business through timely, engaging communication.
Lead creativity and innovation within the athlete team.
Develop and execute unique, disruptive ideas and formats that elevate the athlete and the RedBull brand.
Drive \”sport-changing\” projects that combine performance, culture and storytelling.
Build strong internal relationships to maximise athlete impact across departments.
Be the athlete team’s central point of contact while fostering transparency and collaboration across Marketing.
Champion a culture of openness and innovation.
Support the wider Sports and Marketing teams in pushing boundaries and exploring emerging sports trends.
Contribute to annual athlete business planning with a strategic mindset and a clear focus on ROI.
Foster deep understanding of the UK sporting landscape within the team.
- Previous experience in Sports Marketing, ideally with direct athlete and event marketing exposure.
- Deep understanding of sports management, culture, and industry dynamics.
- Strong influencing skills with experience engaging diverse sporting stakeholders.
- Excellent communication skills including public speaking, training, and interpersonal influence.
- Proven project management and budget ownership.
- High attention to detail and operational excellence.
- Active understanding and use of social media in the sporting context.
- Creativity and originality in concept development.
- Passion for sport, innovation, and RedBull’s brand values.
- Entrepreneurial, autonomous, and results-oriented mindset.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Travel 20-30%
WHERE YOU\’LL BE BASED
London England, United Kingdom
United Kingdom RedBull UK JOIN THE TEAM
Got what it takes?
In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
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At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Athlete Marketing Manager
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RedBull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the RedBull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can Energy Drinks Company Athletes Media House Culture What drives us Chasing our potential
Since the early days of RedBull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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Athlete Marketing Manager employer: Red Bull Gruppe
Contact Detail:
Red Bull Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Athlete Marketing Manager
✨Tip Number 1
Familiarise yourself with RedBull's brand values and mission. Understanding how they connect with athletes and the sporting community will help you articulate your alignment with their goals during interviews.
✨Tip Number 2
Network within the sports marketing industry, especially with professionals who have experience in athlete management. Attend relevant events or webinars to build connections that could lead to referrals or insights about the role.
✨Tip Number 3
Stay updated on emerging sports trends and new talent in the UK sporting landscape. Being knowledgeable about potential athletes and innovative marketing strategies will demonstrate your proactive approach and passion for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful athlete partnerships or campaigns you've been involved in. Highlighting your past experiences will showcase your ability to drive impactful results in a similar role.
We think you need these skills to ace Athlete Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Athlete Marketing Manager. Highlight your relevant experience in sports marketing and how it aligns with RedBull's mission to support athletes.
Showcase Your Passion: In your application, express your passion for sports and innovation. Share personal stories or experiences that demonstrate your commitment to helping athletes succeed and how you embody RedBull's brand values.
Tailor Your CV: Customise your CV to reflect the skills and experiences that are most relevant to the role. Emphasise your project management abilities, communication skills, and any previous work with athletes or in sports marketing.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your unique personality. Use this opportunity to explain why you want to work at RedBull and how you can contribute to their Athlete Marketing programme.
How to prepare for a job interview at Red Bull Gruppe
✨Showcase Your Passion for Sports
Make sure to express your genuine enthusiasm for sports and how it aligns with RedBull's mission. Share personal experiences or stories that highlight your connection to the sporting world, as this will resonate well with the interviewers.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would identify and scout new talent, as well as how you would develop athlete-led projects. Think of specific examples from your past experience where you successfully managed similar responsibilities.
✨Highlight Your Communication Skills
Since the role requires excellent communication skills, be ready to showcase your public speaking and interpersonal abilities. You might want to practice articulating your thoughts clearly and confidently, especially when discussing complex ideas.
✨Be Ready to Discuss Innovation
RedBull values creativity and originality, so come prepared with unique ideas or concepts that could elevate their athlete marketing strategy. Think outside the box and be ready to explain how your innovative approach can drive brand impact.
