At a Glance
- Tasks: Lead innovative CRM strategies to enhance fan engagement and retention for the VCARB F1 Team.
- Company: Join the dynamic Visa Cash App Racing Bulls F1 Team, part of the RedBull family.
- Benefits: Enjoy a competitive salary, bonus scheme, free meals, gym access, and more!
- Other info: Be part of a young, ambitious team focused on developing future talent.
- Why this job: Make a real impact in the fast-paced world of Formula 1 marketing.
- Qualifications: 5+ years in CRM strategy with strong analytical and interpersonal skills.
The predicted salary is between 36000 - 44000 £ per year.
Visa Cash App Racing Bulls F1 Team is one of two RedBull-owned F1 teams. Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment. Sounds exciting, doesn't it? Don't miss your chance to make an impact!
We are looking for an experienced CRM Manager to be responsible for owning and driving the retention marketing programme that creates incremental bottom-line growth for our VCARB Team. They will be in charge of helping the Marketing Team deliver, measure & optimise all campaign activity, while creating best-in-class fan journeys and delivering superb customer experience.
- CRM Management: Plan, create and optimise CRM campaigns in conjunction with overall strategy, finding the perfect balance between engaging with fans, retaining them and achieving our growth and commercial goals. Find ways to grow the known CRM audience.
- Manage workload and stakeholder relationships with wider Marketing team (Content, Social, Communications, Brand, VCARB Relations and Partnerships) to ensure CRM calendar is balanced and with the fans’ best interests at heart.
- Manage the VCARB loyalty programme updates (The Fanzone), with focus on new content streams, innovating new engagement strategies and supporting the acquisition efforts.
- Compile quarterly competitor analysis of best-practice CRM campaigns from sports and entertainment industry.
Professionalism: Work closely with the Web & Content team to create and execute engaging multi-channel campaigns that drive acquisition and retention while minimising churn. Produce high quality and timely campaigns that are fan‑centric, innovative and relevant. Compiling weekly and monthly campaign reporting and analysis, confidently dissecting the data and providing recommendations and key takeaways for optimisation through test and learn methodologies. Establish and develop excellent working practices and processes with core stakeholders (Legal & Compliance, Copywriters, Brand Team etc.). Input into weekly and monthly testing strategy set by Head of Digital Media.
Your Application: Once you’ve submitted your application, you’ll most likely receive an invitation to complete the RedBull Wingfinder assessment. Taking the test is not mandatory for your application to be reviewed; however, we strongly recommend completing it, as it’s a great way to better understand your own strengths and potential! Due to the very high volume of applications, we’re unfortunately not able to provide individual feedback or application status updates, except for candidates who have interviewed with our team.
What We Offer: Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:
- Bonus Scheme
- Free daily food allowance
- Pension Scheme
- Employee Assistance Program
- Life insurance
- Car Scheme
- Gym
- And many more
At least 5 years’ experience in the development and implementation of a successful CRM strategy, with back‑end system knowledge. Built successful acquisition, retention and fan loyalty programmes whilst being familiar with working in a B2C subscription‑based business. Experience using CRM platforms, working on an end‑to‑end basis, execution through to developing and owning analytics. Detailed and thorough understanding of legal compliance relating to GDPR, data privacy and security. Exceptional attention-to-detail. Very strong interpersonal skills, and the ability to mobilise others. Extremely organised with a passion to drive optimisation through insights and data. Proactive attitude and committed interest to the Team’s objectives. Self-starter who can take initiative. Data‑focused and Return On Investment driven. Confident in communicating and presenting with core stakeholders across the business.
JOIN THE TEAM: Got what it takes? In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us. Visa Cash App Racing Bulls F1 Team is an equal opportunities employer, we will evaluate applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.
VCARB F1 Team - CRM Manager in Milton Keynes employer: Red Bull GmbH
At RedBull Media House, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Broadcast Automation Engineer in Wals, you will not only have the opportunity to work on high-profile productions like the FIFA World Cup and Formula 1 but also benefit from a supportive environment that encourages personal growth and innovation. Our commitment to diversity and employee development ensures that every team member can thrive and contribute to our mission of delivering flawless broadcast experiences.
StudySmarter Expert Advice🤫
We think this is how you could land VCARB F1 Team - CRM Manager in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Red Bull GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Red Bull GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Red Bull GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Red Bull GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VCARB F1 Team - CRM Manager in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Red Bull GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Red Bull GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Red Bull GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Red Bull GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Red Bull GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Red Bull GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
