At a Glance
- Tasks: Support the Shopper Insights Manager with analysis and storytelling to understand shopper behaviour.
- Company: Join Red Bull, a dynamic company known for its innovative culture and energy.
- Benefits: Paid internship with hands-on experience, mentorship, and opportunities for growth.
- Other info: Collaborative environment with a focus on learning and development.
- Why this job: Kickstart your career in insights while working with a globally recognised brand.
- Qualifications: Strong analytical skills and a curiosity about consumer behaviour; no prior experience needed.
The predicted salary is between 22500 - 27500 £ per year.
Red Bull UK is currently recruiting for a Shopper Insights Industrial Placement (12-Months) to be based in London, UK. The purpose of this 12 month paid internship is to support the Shopper & Consumer Insights Manager in making Red Bull the definitive expert in how shoppers and consumers behave in outlet, across both Off Premise and On Premise. It is designed for someone at the start of their career, whatever their route in, who wants a hands on first year in commercial insight, and it builds the foundations for a future career in insights.
The Shopper Insights Intern supports the engine room of the shopper insight agenda. Working under the guidance of the manager, the intern runs core analysis that answers the business’s day to day shopper questions, helps turn that analysis into clear stories that people act on, and keeps ad hoc research projects organised and on track. Sitting in the Strategy, Insights & Data team and reporting into the Shopper & Consumer Insights Manager, the role works across continuous data, shopper loyalty and panel data, and custom research. It supports the evaluation of in outlet activation and point of sale, helps prepare the evidence that feeds Business Planning and campaign design, and spends regular time in store to stay close to the real shopper.
This is a structured, hands on learning year with genuine responsibility. The intern will work with Customer Marketing, Trade Marketing and agency partners from day one, follow an agreed development plan with regular check ins, and by the end of the year own at least one project from brief to recommendation. Curiosity about why people buy what they buy matters more than experience.
- SHOPPER AND CATEGORY ANALYSIS: Run regular and ad hoc analysis that supports the team’s view of the shopper across Off and On Premise. Learn to use continuous data (NIQ, Circana) and shopper loyalty and panel data (Kantar) to pull and interpret the core shopper KPIs: penetration, frequency, repeat, switching, basket and source of volume.
- STORYTELLING WITH DATA: Help turn analysis into clear, well designed outputs that people act on: headline first, evidence second, implication third. Build charts, one page summaries and presentation sections for Business Planning, customer meetings and campaign reviews.
- SUPPORTING THE AD HOC RESEARCH PROGRAMME: Provide day to day coordination for the ad hoc research programme, working alongside the manager, who owns briefs, agency selection and budget.
- SUPPORTING MEASUREMENT OF ACTIVATION AND POINT OF SALE: Support the measurement framework for trade marketing assets. Help set up pre and post analysis, maintain the tracker of activations tested and their results.
- GETTING CLOSE TO THE SHOPPER: Spend regular time in outlet through store visits, shop-alongs and observation, alongside Field Sales and agency partners.
- INSIGHT OPERATIONS AND KNOWLEDGE SHARING: Help keep the insight engine running. Maintain the regular reports and dashboards, support data deliveries and quality checks with data providers.
No previous insight experience required. A university project, part time job, society role or earlier internship that shows you can work with numbers and with people is a plus. Strong numerical and analytical skills, comfortable in Excel (pivot tables, lookups, charting), careful with detail and keen to learn how to work with large data sets.
Ability to turn numbers into a clear story, with good PowerPoint skills and an eye for simple, well designed visual outputs. Well organised, able to juggle several tasks and deadlines at once and keep people updated on progress. Clear written and verbal communication, and the confidence to ask questions, share a view and present your own work. Genuine curiosity about shoppers, consumers and retail, and a proactive, hands on approach to learning.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities.
Shopper Insights Industrial Placement (12-Months) in London employer: Red Bull GmbH
At RedBull Media House, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Broadcast Automation Engineer in Wals, you will not only have the opportunity to work on high-profile productions like the FIFA World Cup and Formula 1 but also benefit from a supportive environment that encourages personal growth and innovation. Our commitment to diversity and employee development ensures that every team member can thrive and contribute to our mission of delivering flawless broadcast experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Insights Industrial Placement (12-Months) in London
✨Get Social with Marketing Communities
Join marketing-focused groups on platforms like LinkedIn or Facebook to connect with professionals in the field. Engage in discussions, share your insights, and ask questions—this is a great way to get noticed and find placement opportunities in marketing-communications.
✨Attend Marketing Events and Workshops
Make it a point to attend local marketing events, workshops, or meetups. Not only will you gain valuable knowledge, but you'll also be able to network with industry insiders. Plus, these events often lead to placement opportunities you won’t find online!
✨Craft Your Own Personal Brand
Start building your personal brand online by creating content related to marketing-communications. Write articles, share case studies, or post about your projects on social media. This will not only showcase your skills to potential employers but also demonstrate your passion for the field!
✨Apply Directly Through Our Website
When you spot a placement at Red Bull GmbH, don't hesitate to apply directly through our website. Tailor your application to highlight relevant skills and experience in marketing-communications, and don’t forget to mention any networking contacts you might have!
We think you need these skills to ace Shopper Insights Industrial Placement (12-Months) in London
Some tips for your application 🫡
Show Off Your Creativity:In marketing communications, coming up with fresh and original ideas is key! Make sure your application shows off your creative flair—whether that's through a unique CV design or showcasing a standout project from your studies or placements that demonstrates your innovative approach.
Tailor Your Cover Letter to Marketing:When writing your cover letter for the Shopper Insights Industrial Placement (12-Months) role at Red Bull GmbH, focus on your passion for storytelling and engaging audiences. Grab their attention by discussing specific marketing campaigns you've executed or contributed to, and highlight any metrics that reflect your success or learning in those projects.
Demonstrate Your Communication Skills:In this field, clear and compelling communication is everything! Include samples of your writing, such as blog posts, press releases, or strategic plans. These will show your potential employer that you can craft messages that resonate with target audiences, which is vital for a marketing communications role.
Highlight Relevant Experience:Even if you haven’t had a proper job yet, don’t sweat it! Include any relevant internships, volunteer roles, or university projects that relate to marketing communications. These experiences show that you understand the industry and are ready to learn even more during your placement at Red Bull GmbH.
How to prepare for a job interview at Red Bull GmbH
✨Know Your Marketing Basics
Brush up on key marketing concepts like the 4 Ps (Product, Price, Place, Promotion) and digital marketing trends. Expect questions that gauge your understanding of strategic communication and how it applies to real-world scenarios—this will show Red Bull GmbH you're ready to jump in.
✨Showcase Your Creative Flair
Make sure to bring a portfolio or samples of your previous work, even if they're from university projects. If you've done any social media campaigns or content creation, be ready to discuss your thought process and the tools you used—like Canva or Adobe Creative Suite. This will help us visualise how you'd contribute to the team at Red Bull GmbH.
✨Prepare for Scenario-Based Questions
You might face some role-play questions where you’ll need to think on your feet. For example, how would you handle a crisis in communication or engage a difficult audience? Practising these types of scenarios beforehand can give you a huge edge over other candidates.
✨Express Your Eagerness to Learn
As we're looking at a placement, showcasing your willingness to learn and adapt is crucial. Be open about your career goals and how this placement at Red Bull GmbH fits into them. They'll appreciate your ambition and desire to grow in the marketing field.
