Senior Marketing Manager (hybrid working) in London

About Recurly

Recurly, the leading subscription management platform, empowers businesses to Get Ahead of What's Next by driving subscriber growth, optimizing revenue, and delivering seamless experiences. Trusted by leading brands worldwide. We are high growth, in an explosive industry, and are looking for our next demand generation campaigns manager to drive engagement, conversion, and pipeline for our current and future customers.

About the role

We're looking for a Global Marketing Manager with 3-5 years of experience to drive integrated demand generation and ABM campaigns across global markets, with a primary focus on AMER and support for EMEA. You'll work cross-functionally with sales, demand generation, partner, and product marketing teams to execute multi-channel programs that generate pipeline, accelerate deals, and strengthen Recurly's presence worldwide.

Key responsibilities

• CAMPAIGN MANAGEMENT
  • Build and execute integrated, multi-channel marketing campaigns aligned to market segments and target personas, with the goal of driving leads, MQLs, and pipeline creation.
  • Use AI tools to accelerate campaign development -- from content creation and copy iteration to audience segmentation and launch readiness -- reducing time-to-market without sacrificing quality.
  • Monitor, measure, and optimize campaign performance using KPIs and data-driven insights; leverage AI-powered analytics to surface trends, identify optimization opportunities, and produce faster, more actionable reporting.
  • Align campaigns with in-person events in partnership with the events team, and present clear, concise performance recaps to internal stakeholders.
  • Partner with the content, partner marketing, product marketing for campaign creation and deliverables in addition to sales and CS teams on outreach and follow-up communications, ensuring marketing and sales alignment from campaign kickoff through close.
  • Develop and maintain compelling customer journeys across digital channels (email, social, web), content syndication, third-party webinars, and other engagement vehicles.
  • Map content story arcs to target personas and orchestrate tactics, assets, and messaging that align to buying stages.
  • Ensure leads are captured accurately in Salesforce and Marketo in partnership with MOps and RevOps teams; forecast, track, and report on results against goals.
• ABM EXECUTION
  • Design and run full-funnel ABM campaigns using email, paid ads, and outbound, guided by intent data to engage key accounts across pipeline stages.
  • Collaborate closely with sales to develop account-specific marketing plans that accelerate deal velocity.
  • Support EMEA regional marketing needs, tailoring messaging and programs to local buyer personas and market nuances.
• EVENTS
  • Own logistics and execution for EMEA events, including trade shows, conferences, dinners, and webinars -- managing vendor coordination, booth operations, attendee experience, and post-event follow-up.
  • Play a supporting role for AMER events, partnering with the broader team on execution as needed.
  • Ensure event activity is integrated with campaign strategy to maximize pipeline impact before, during, and after each program.
• BUDGET AND OPERATIONS
  • Manage campaign and event budgets, vendor relationships, and timelines to ensure cost-effective, on-schedule execution.
  • Proactively engage stakeholders to secure buy-in and keep projects on track.

Requirements

• 3-5 years of experience in B2B demand generation, campaign management, or field marketing, preferably in SaaS, FinTech, or subscription management. Prior agency experience is a plus.
• Proven track record executing integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline impact.
• Experience managing event logistics, ideally across multiple regions.
• Comfortable using AI tools to accelerate campaign production, analyze performance, and drive more efficient reporting workflows (i.e. Claude, Gemini, ChatGPT, etc.).
• Experience partnering with sales teams to develop and execute marketing plans aligned to revenue goals.
• Familiarity with global markets, with the ability to adapt campaigns for US and EMEA audiences.
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase).
• Strong project management skills with the ability to manage multiple campaigns and events simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills; comfortable presenting results to internal stakeholders.
• Data-driven mindset with experience forecasting, tracking, and reporting on campaign performance.

Benefits

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:

• 401(k) Retirement Plan and company match
• 25+ days paid leave + public holidays
• Company Events
• Training/Development
• Tuition reimbursement
• Commuter benefits
• Volunteer opportunities
• Monthly internet stipend

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com.