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For Companies At a Glance
- Tasks: Drive regional marketing initiatives and execute high-impact campaigns.
- Company: Recurly is a leading SaaS company revolutionizing subscription management for top brands worldwide.
- Benefits: Join a collaborative culture with opportunities for growth in a high-demand industry.
- Why this job: Make a real impact on Recurly's growth strategy across diverse EMEA markets.
- Qualifications: 3-5 years in B2B field marketing, preferably in SaaS or FinTech, with strong project management skills.
- Other info: Work in a fast-paced environment and collaborate with global teams.
The predicted salary is between 36000 - 60000 £ per year.
About Recurly:
Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.
Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.
About the Role:
We’re looking for a Field Marketing Manager with 3-5 years of experience to drive regional marketing initiatives and demand generation programs. Based in our London office, you’ll work closely with sales, demand generation, and partner teams to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly’s presence in the region.
This is an exciting opportunity for a hands-on marketer who thrives in a fast-paced, data-driven environment and understands how to localize marketing efforts to drive growth in EMEA’s diverse markets.
Key Responsibilities
- Marketing Strategy – Develop and execute a field marketing plan aligned with sales goals, market trends, and demand generation objectives for EMEA.
- Event & Sponsorship Management – Plan, execute, and optimize regional trade shows, field events, and executive roundtables that drive high-quality leads and engagement.
- Campaign Execution & Lead Generation – Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
- Sales & Partner Enablement – Collaborate closely with the sales team to provide marketing resources, insights, and support that help accelerate deal velocity.
- Localization & Market Insights – Tailor messaging, content, and campaigns to regional buyer personas, ensuring relevance and resonance in different EMEA markets.
- Metrics & Performance Tracking – Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
- Budget & Vendor Management – Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution.
What You Bring
- 3-5+ years of experience in B2B field marketing, demand generation, or regional marketing, preferably in SaaS, FinTech, or Subscription Management.
- Strong background in executing regional events, ABM campaigns, partner marketing, and sales-driven marketing programs.
- Experience working closely with sales teams to develop integrated marketing plans that drive measurable pipeline impact.
- Knowledge of EMEA markets, with the ability to localize campaigns and understand regional business nuances.
- Proficiency in marketing automation and CRM platforms (Marketo, HubSpot, Salesforce, 6sense or Demandbase, etc.).
- Ability to work in a fast-paced, high-growth environment with a data-driven mindset and strong project management skills.
- Exceptional communication and collaboration skills to work cross-functionally with global teams.
Why Join Us?
Regional Impact: Shape Recurly’s growth strategy across EMEA.
High-Growth Industry: Work at the forefront of the subscription economy.
Collaborative Culture: Join a dynamic, global team that values innovation and teamwork.
If you\’re ready to take Recurly’s field marketing in EMEA to the next level, apply now!
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Field Marketing Specialist, EMEA employer: Recurly, Inc.
Contact Detail:
Recurly, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Specialist, EMEA
✨Tip Number 1
Familiarize yourself with the subscription management landscape and key players in the EMEA region. Understanding the competitive environment will help you tailor your marketing strategies effectively.
✨Tip Number 2
Network with professionals in the SaaS and FinTech industries, especially those who have experience in field marketing. Attend relevant events or webinars to build connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Showcase your ability to localize marketing efforts by preparing examples of past campaigns that successfully targeted diverse markets. Highlight how you adapted messaging and content to resonate with different buyer personas.
✨Tip Number 4
Demonstrate your proficiency with marketing automation and CRM tools by discussing specific projects where you utilized these platforms to drive demand generation and measure campaign effectiveness.
We think you need these skills to ace Field Marketing Specialist, EMEA
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Field Marketing Specialist position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B field marketing, demand generation, and regional marketing. Emphasize your achievements in executing marketing campaigns and working with sales teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the subscription economy and your understanding of EMEA markets. Mention specific examples of how you've localized marketing efforts in previous roles.
Highlight Data-Driven Success: In both your CV and cover letter, include metrics and data that demonstrate your success in previous marketing roles. This could be lead generation numbers, campaign performance, or budget management achievements.
How to prepare for a job interview at Recurly, Inc.
✨Understand the Subscription Model
Make sure you have a solid grasp of how subscription models work, especially in the SaaS industry. Be prepared to discuss how you can leverage this knowledge to drive marketing initiatives and generate demand for Recurly.
✨Showcase Your Regional Expertise
Highlight your understanding of EMEA markets and how you can tailor marketing strategies to fit different regional buyer personas. Share examples of past campaigns you've localized successfully.
✨Prepare for Collaboration
Since the role involves working closely with sales and partner teams, be ready to discuss your experience in cross-functional collaboration. Provide specific examples of how you've supported sales teams with marketing resources in the past.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used metrics and performance tracking in your previous roles. Discuss specific KPIs you've focused on and how you've optimized campaigns based on data insights.
