We’re talent matchmakers – connecting top talent with environments where they’ll thrive. Sales Development Representative – Enterprise Retail Location: London, Hybrid (Paddington) Are you an SDR with a passion for AI-powered conversational commerce and a hunger for ownership and impact? We’re hiring on behalf of a VC-backed start-up transforming enterprise retail engagement through cutting-edge AI. As an early-stage SDR, you will co-create a repeatable playbook and play a pivotal role in shaping the company’s go-to-market strategy. Reporting directly to the CEO, this high-impact position demands strong business acumen, a consultative approach, and proven experience in B2B sales, ideally within AI/SaaS conversational commerce with enterprise or retail clients. As the Sales Development Representative, your role will involve: Strategic Account Targeting: Identifying mid-market and enterprise retail accounts with stakeholders; Multi-Channel Outreach: Developing and executing personalised outreach strategies via LinkedIn, email, and cold calls using tools like HubSpot, Apollo, Clay, and Instantly. Expanding account relationships to include higher-level decision makers and champions. Key personas include CRM Directors, Marketing Directors, Customer Experience Directors, and Omnichannel/E-commerce Directors. Qualifying leads, supporting pipeline progression with tailored messaging and timely touchpoints, and handing off sales-ready opportunities to Account Executives. Sales Playbook Creation: Partnering with the CEO and senior leadership to document and refine a scalable, data-driven outreach playbook. They seek a strategic, creative thinker with strong sales expertise. Experience: Minimum 2 years in a B2B SDR or BDR role, with a proven track record of meeting or exceeding activity, pipeline, and conversion targets, preferably within AI/SaaS conversational commerce or enterprise retail. Sales Expertise: Familiarity with selling SaaS to enterprise or retail clients; Analytical & Creative Mindset: Ability to design, execute, and analyse personalised outreach experiments for continuous optimisation. Hands-on experience with HubSpot or Salesforce, Apollo or Outreach, Clay or LinkedIn Sales Navigator. Eagerness to co-build a scalable sales playbook, iterate rapidly, and explore AI’s potential in SaaS. Competitive Compensation: £45-50,000k base salary, £20,000 OTE This is an extraordinary opportunity to join a fast-growing start-up at a pivotal stage. You’ll work closely with a small, high-impact team to shape the future of enterprise retail engagement. We are keen to help our clients develop workforce representation from currently under-represented groups, including Black, Asian and Minority Ethnic (BAME) communities; Lesbian, Gay, Bi and Trans (LGBT) people and those living with physical, mental and/or sensory disability.
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ReCulture Recruiting Team