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- Tasks: Lead paid social strategy on Meta and TikTok for a fast-growing consumer brand.
- Company: Join one of the UK's top founder-led startups reshaping party games.
- Benefits: Competitive salary, bonus, and a vibrant office in central London.
- Other info: Dynamic environment with huge growth potential and creative collaboration.
- Why this job: Make a real impact with creative campaigns and drive rapid expansion.
- Qualifications: Proven experience in managing Meta Ads and a data-driven mindset.
The predicted salary is between 55000 - 65000 £ per year.
This is a rare opportunity to join one of the UK’s fastest-growing consumer brands, recently recognised as a top-four founder‑led startup. The business is reshaping the party games category with high‑velocity growth, driven by viral hits and a unique approach to product development, marketing, and distribution. You’ll be joining a highly creative and fast‑paced environment, where marketing is central to scale and impact.
The successful candidate will lead the charge on paid social strategy across Meta and TikTok, supporting rapid expansion in the UK and US markets. With full ownership of campaigns, budgets, and performance, there’s huge scope for growth, influence, and progression.
Key Responsibilities:- Build and optimise high‑performing paid social campaigns across Meta and TikTok platforms.
- Lead full‑funnel strategy including prospecting, retargeting, and landing page optimisation.
- Collaborate with creative teams to brief, test, and refine ad content.
- Own reporting, analysis, and budget management across UK and US territories.
- Ensure profitability of campaigns despite low AOV and minimal repeat purchase behaviour.
- Proven track record managing Meta Ads campaigns (Facebook/Instagram).
- Strong grasp of paid social fundamentals including attribution, budget pacing, and funnel strategy.
- Demonstrated success in making paid social profitable for low AOV consumer products.
- Data‑driven mindset with the ability to derive actionable insights from campaign performance.
- Experience in e‑commerce or consumer goods, ideally in a hands‑on, high‑growth environment.
Salary: £55,000 - £65,000 + Bonus - 4 days in central London office
Senior Paid Social Strategist employer: Recruitr.io
Contact Detail:
Recruitr.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes with paid social campaigns. This will help you stand out and demonstrate your expertise in Meta and TikTok strategies.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid social strategy. Be ready to discuss how you've optimised campaigns and managed budgets in previous roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Senior Paid Social Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Social Strategist role. Highlight your experience with Meta and TikTok campaigns, and don’t forget to showcase any successes you've had in driving profitability for low AOV products.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your skills align with our unique approach to marketing and product development. Keep it engaging and personal!
Showcase Your Data Skills: Since we love a data-driven mindset, make sure to include examples of how you've used data to optimise campaigns in the past. Talk about specific metrics and insights that led to successful outcomes.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Recruitr.io
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok advertising. Familiarise yourself with the latest trends, features, and best practices for both platforms. This will not only show your expertise but also demonstrate your passion for the role.
✨Showcase Your Campaign Successes
Prepare specific examples of past campaigns you've managed, especially those that involved low AOV products. Highlight how you optimised performance, managed budgets, and achieved profitability. Numbers speak volumes, so be ready to share metrics that showcase your impact.
✨Collaborate Creatively
Since collaboration with creative teams is key, think about how you can communicate your ideas effectively. Bring along examples of ad content you’ve worked on and be prepared to discuss how you briefed teams and refined content based on performance data.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you derive insights from campaign performance. Be ready to talk about attribution models, budget pacing, and how you’ve used data to inform your strategies. This will show that you have a solid grasp of paid social fundamentals.