Join one of the UK's fastest-growing consumer brands, with over 1 billion organic social media views and products enjoyed by millions worldwide. Known for creating highly engaging, shareable experiences, the business continues to scale rapidly through innovative content and audience-first marketing.
This is a content-heavy role, requiring experience producing 200-300 short-form videos per week across two main brand accounts and 34 product-specific accounts. You’ll use AI and other creative tools to bring new concepts to life, stay ahead of emerging trends, and push creative boundaries to generate viral views.
This is an opportunity to lead a high-impact owned marketing function, driving content strategy, experimentation, and performance across a large portfolio of social channels. You'll have the autonomy to test bold ideas, build a growing team, and play a key role in shaping the company's continued growth.
Key Responsibilities:
- Lead the creative direction across owned marketing channels, ensuring consistent, high-performing content output.
- Develop and oversee experimental content initiatives, including emerging formats and AI-generated content.
- Build and optimise content operations, publishing workflows, and distribution infrastructure.
- Establish reporting and revenue attribution frameworks to measure content performance and commercial impact.
- Manage and develop the marketing team while supporting future hiring and function growth.
- Proven experience leading content, social media, or owned marketing functions.
- Strong track record of developing and scaling viral content strategies.
- Experience building testing frameworks and using performance insights to drive decision-making.
- Demonstrated leadership experience managing and developing marketing teams.
- Ability to combine strategic thinking with hands-on execution in a fast-paced environment.
Content Marketing Lead employer: Recruitr.io
Join a dynamic digital marketing business in Manchester that champions ambitious e-commerce brands across the fashion, beauty, cosmetics, and retail sectors. With a strong focus on career development, you'll benefit from a collaborative work culture, direct client exposure, and clear progression opportunities, all while making a meaningful impact on exciting DTC brands. If you're looking for variety and a chance to drive results in a supportive environment, this is the perfect opportunity for you.
