At a Glance
- Tasks: Lead sales and marketing strategies to drive growth and build strong customer relationships.
- Company: KSF Global, a dynamic supplier of bespoke retail solutions.
- Benefits: £65k salary, performance bonus, car allowance, and up to 25 days annual leave.
- Other info: Exciting opportunity for career advancement in a fast-paced environment.
- Why this job: Join a growing company and make a real impact in the retail industry.
- Qualifications: Proven B2B sales and marketing experience with strong leadership skills.
The predicted salary is between 54000 - 66000 £ per year.
Head of Sales & Marketing
KSF Global is a growing international supplier of bespoke retail displays, store fixtures, digital retail technology and integrated retail solutions.
We work with major retailers and global brands, supporting projects from concept design and engineering through prototyping, manufacturing, warehousing, distribution and installation.
As we enter our next stage of growth, broadening our product offer across fixtures and digital technology and expanding into retail, hospitality, health & wellness and education, we are looking for an experienced Head of Sales & Marketing to lead our commercial growth strategy, strengthen our sales pipeline and build a structured, scalable approach to new business, account development and marketing.
Role Summary
This is a senior, hands-on leadership role for someone combining strong B2B sales capability with strategic marketing awareness.
- You will take ownership of KSF's sales and marketing performance, with a focus on:
- Winning new customers and growing existing accounts
- Building a strong, predictable sales pipeline
- Strengthening inbound lead generation
- Developing strategic partner channels
- Improving sales processes, forecasting and conversion
- Building a high-performing sales and marketing function
Key Responsibilities
- Sales Growth & New Business
- Develop and implement the sales strategy to achieve revenue and growth targets.
- Build and maintain a qualified, predictable new-business pipeline.
- Lead targeted outbound activity focused on priority retailers, brands and prospects.
- Personally support major opportunities, pitches, proposals, tenders and negotiations.
- Establish clear sales targets, KPIs and accountability.
- New Market Development
- Identify opportunities across new sectors, products, customer groups and geographic markets.
- Develop practical go-to-market plans for selected opportunities.
- Research market potential, customer needs, competitors and routes to market.
- Build target-account lists, partnerships and pipelines within new markets.
- Test new propositions and adapt approaches based on results.
- Work with Product, Marketing and Operations to support successful market entry.
- Marketing Leadership
- Develop and oversee a marketing strategy aligned with commercial objectives.
- Strengthen inbound lead generation and market visibility.
- Guide digital marketing, SEO, AI/search visibility, social media, email, content, case studies and events.
- Ensure activity targets priority segments and delivers measurable commercial outcomes.
- Improve sales and marketing collateral and monitor lead quality, conversion and ROI.
- Team Leadership & Development
- Lead, coach and develop the Sales and Marketing team.
- Establish clear roles, objectives and KPIs.
- Improve capability through coaching, structured reviews and development plans.
- Introduce consistent sales processes, pipeline reviews and performance management.
- Account Growth
- Work with the Head of Accounts to identify customer growth, retention and cross-selling opportunities.
- Develop strategies for stable, growing and newly acquired accounts.
- Maintain senior relationships with strategically important customers where appropriate.
- Ensure new customers are effectively handed over to Account and Project teams.
- Strategic Partnerships
- Develop relationships with technology providers, software partners and complementary businesses.
- Create referral, joint-selling and joint-marketing opportunities.
- Build a measurable pipeline of partner-generated opportunities.
- Support joint customer propositions and demonstrations.
- Commercial Performance
- Own sales performance, pipeline and revenue forecasting.
- Maintain strong awareness of gross margin and opportunity quality.
- Support pricing strategy and major commercial negotiations.
- Balance growth with profitability, risk and operational capability.
- Provide regular performance reporting to the Managing Director.
Skills and Experience
Essential – Sales
- Strong senior B2B sales, business development or sales leadership experience.
- Proven track record of winning significant new customer accounts and achieving sales targets.
- Experience managing complex or consultative sales opportunities.
- Strong prospecting, relationship development and commercial negotiation skills.
- Experience leading, coaching and developing sales and/or marketing teams.
- Demonstrable experience improving sales processes, pipeline management and forecasting.
- Experience developing go-to-market strategies and successfully entering new markets or customer segments.
- Good understanding of marketing and its role in generating qualified sales opportunities.
- Strong CRM and data-driven sales management skills.
- Excellent communication, leadership and influencing skills.
- Ability to combine strategic thinking with a hands-on approach and strong cross-functional collaboration.
Essential – Marketing
- Proven experience developing and delivering B2B marketing strategies aligned with sales and revenue growth.
- Strong understanding of digital marketing, SEO, AI/search visibility, content, email and social media.
- Experience generating and nurturing qualified inbound leads and improving marketing-to-sales conversion.
- Ability to develop targeted campaigns for specific sectors and new markets.
- Experience creating value propositions, case studies, sales collateral and sector-focused content.
- Strong analytical skills, including lead generation, conversion, campaign ROI and marketing-generated pipeline.
- Experience using CRM, Google Analytics, Search Console and digital marketing tools.
- Ability to lead marketing team members and external agencies.
- Strong understanding of how Sales and Marketing work together to create sustainable growth.
Desirable
- Retail fixtures and fittings / POS / POP displays
- Shopfitting or retail technology
- Manufacturing, design and build or interiors
- Visual merchandising
- Project-based B2B solutions
- AV integration or digital signage
Benefits
- £65k Basic + Bonus & Benefits
- Performance-related bonus linked to agreed sales and growth objectives
- Car allowance
- Company pension
- Paid annual leave up to 25 days
Head of Sales & Marketing in Leicester employer: RecruitmentService.uk Careers
Singletons Austin Ryder Solicitors is an excellent employer that values the professional growth of its team members, offering a supportive work culture where collaboration and independence thrive. Located in Enfield, the firm provides a dynamic environment for solicitors to manage their own caseloads while also mentoring junior staff, ensuring a fulfilling career path. With a commitment to high-quality legal services and client care, employees can expect meaningful work and opportunities for business development in a respected law firm.
Contact Details:
RecruitmentService.uk Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & Marketing in Leicester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales & Marketing at RecruitmentService.uk Careers, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including RecruitmentService.uk Careers. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales & Marketing. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales & Marketing in Leicester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for RecruitmentService.uk Careers:When writing your cover letter, make sure to tailor your message specifically for RecruitmentService.uk Careers. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at RecruitmentService.uk Careers
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show RecruitmentService.uk Careers that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show RecruitmentService.uk Careers that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with RecruitmentService.uk Careers’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
