Marketing Executive - Mission-Led Coffee Tech Brand

At IKAWA, we’re transforming the coffee industry with our world-leading precision sample roasters, trusted globally to deliver quality and consistency in sourcing, roasting, and education. We’re a small, ambitious team looking for a Marketing Executive ready to make their mark – driving our brand, connecting with coffee professionals worldwide, and helping us share our story. Please note: this role involves regular international travel at short notice, so candidates must have the unrestricted right to work in the UK and be able to travel globally without visa limitations (sponsorship not available). The Role at a Glance: Marketing Executive £28,000 – £30,000 DOE Lewisham, London HQ (Hybrid: 3 days onsite) Full Time – Permanent Start Date: September/October Vision: Improve Coffee for Everyone. Company: Internationally Loved Digital Coffee Brand. Since 2010. 70 + Countries. 10,000+ Users. 1,000,000 cups of coffee. Your Background / Skills: Marketing. Email Marketing. Digital Marketing. SEO. Experienced with Social Media platforms and digital tools (Canva, Adobe, Figma). About us: We want to improve coffee for everyone, farm to cup. We design and manufacture transformational, innovative systems to improve the quality and appreciation of coffee globally. Right now, that means two revolutionary coffee roasters for professional and home users. Our plans go further than coffee roasters. For us, the bigger picture extends to coffee as a whole. Our vision is to improve the value chain for smallholder producers and benefit the global coffee industry and drinkers by improving quality and appreciation of excellent coffee. Join us on our exciting journey and help us achieve our ambitious goals. Together, we can continue to improve coffee. The Marketing Executive Opportunity: This is a hands-on role with real scope for ownership, creativity, and career growth. We’re looking for a proactive self-starter who’s excited to lead marketing initiatives, champion new ideas, and make a measurable impact. You’ll be reporting to our Head of Sales & Marketing, taking charge of day-to-day activities while shaping the bigger picture. From crafting compelling campaigns to supporting the sales team with collateral, events, and aligned messaging, you’ll be at the heart of driving our commercial success. Key Responsibilities: Social Media & Community: • Plan, create and schedule content across Instagram, Facebook, LinkedIn, YouTube and X (Twitter) • Monitor engagement and respond to comments in line with our brand voice • Manage influencer relationships and track campaign success • Report on performance metrics and contribute to content improvements Website & Content Management: • Maintain and update website content via CMS (product pages, blogs, case studies) • Ensure SEO and GEO best practices are applied across the site • Create campaign landing pages and coordinate with internal teams for launches Sales Enablement & Support: • Assist in the creation of marketing and sales assets including product sheets, brochures, pitch decks and event materials • Collaborate with the sales team to align marketing activity with commercial goals • Coordinate and support lead generation campaigns • Assist in preparing for trade shows and international events Customer Experience: • Respond to customer enquiries across email and social platforms • Identify common feedback to inform marketing messaging and FAQs • Ensure alignment between sales and support communications Administration & Project Coordination: • Maintain project timelines and content calendars • Help manage campaign tracking, reporting and invoicing • Keep marketing systems and asset libraries organised • Coordinate timelines with design, product and logistics teams Who You Are: • 1–3 years’ marketing experience • Skilled in email marketing (Mailchimp, Klaviyo) • Knowledge of digital marketing, SEO, and eCommerce • Strong written and verbal communication • Confident with social media, Canva, Adobe Suite, Figma, CMS • Detail-oriented, organised, able to prioritise • Proactive self-starter, collaborative, eager to learn Nice to Have: • Familiar with CRM/helpdesk tools (HubSpot, Zendesk) • Interest in specialty coffee and the wider industry • Experience with paid media (Meta, Google Ads, LinkedIn) • Basic video editing or social-first video content skills • Exposure to international or multilingual campaigns • Understanding of B2B sales cycles or distributor models Sounds like a good fit? Apply here for a fast-track path to our Hiring Team. Application notice… We take your privacy seriously. As you might expect you may be contacted by email, text or telephone. Your data is processed by our talent partner RR (Recruitment Revolution) on the basis of their legitimate interests in fulfilling the recruitment process. Please refer to their Data Privacy Policy & Notice on their website for further details