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For Companies At a Glance
- Tasks: Lead and execute innovative digital marketing strategies for a top-tier IT Managed Service Provider.
- Company: Dynamic London-based tech company with a focus on growth and innovation.
- Benefits: Competitive salary, quarterly bonuses, hybrid work model, and full ownership of marketing function.
- Other info: Join a culture that values creativity, initiative, and offers excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced environment with autonomy and direct influence on revenue.
- Qualifications: Experience in B2B marketing, particularly in IT services or SaaS, with strong digital skills.
The predicted salary is between 50000 - 50000 £ per year.
Bold. Autonomous. Built to Scale. If you know B2B tech / IT marketing, understand MSPs, and want real ownership, keep reading. This role sits at the engine room of a high-performing, London-based IT Managed Service Provider operating at the premium end of the market. The business is ambitious, growing, and commercially sharp and now needs a Marketing Manager who can build momentum, sharpen positioning, and turn strategy into measurable results. This is not a hands-off or heavily layered marketing team. This is the best seat in the house for a marketer who wants autonomy, influence, and direct impact on revenue.
You’ll be the sole owner of the marketing function, responsible for designing and executing a modern, data-led marketing engine across five core pillars:
- Market Intelligence
- Brand
- Lead Generation
- Engagement & Nurture
- Sales Enablement
You’ll shape how the business is seen, heard, and chosen, owning campaigns end-to-end, creating compelling content, driving demand, and enabling sales with the tools they need to win. This is a role for someone who thrives in a build-and-run environment: commercially minded, creative, analytical, and comfortable making decisions without waiting for permission.
The Role at a Glance
Digital Marketing Specialist (Sole Contributor)
London Based Hybrid (3 Days Office / 2 Remote)
£50,000 basic + Quarterly KPI Bonus Potential
Full-Time, Permanent
Expertise
Managed IT Support / Managed Cybersecurity / Microsoft / Cloud Expertise / Technology, SaaS.
Pedigree
Tier 1 Microsoft Solutions Technology Partner
About the Role
Reporting directly into leadership, you’ll take full ownership of marketing strategy and execution. Your remit spans:
- Planning and delivering multichannel demand generation campaigns
- Strengthening brand positioning and thought leadership
- Driving website performance, engagement, and conversion
- Supporting long-cycle, high-value sales with impactful enablement assets
- Using AI and automation to improve efficiency, targeting, and scale
You’ll work closely with Sales, Solutions Architects, and Executives, translating complex technology into clear, compelling business value for regulated and professional services customers.
Key Responsibilities
Market Analysis & Intelligence
Ongoing competitor, sector, and audience analysis
Identifying growth opportunities across verticals such as professional services, legal, finance, and PE-backed firms
Using data and insights to refine strategy and maximise ROI
Brand Awareness & Positioning
Owning messaging, tone of voice, and brand consistency
Producing high-quality content: blogs, case studies, ebooks, customer stories, and social assets
Elevating the company’s profile through thought leadership and storytelling
Lead Generation & Digital Marketing
Executing campaigns across SEO, PPC, paid social, email, and webinars
Owning website content, landing pages, and conversion optimisation
Leveraging AI tools to accelerate content creation and campaign performance
Engagement, Nurture & ABM
Building targeted nurture programmes for prospects and customers
Running ABM-style micro-campaigns aligned with sales priorities
Strengthening engagement through education-led content and newsletters
Sales Enablement & Collaboration
Creating and maintaining sales assets including pitch decks, proposals, case studies, and sector collateral
Managing a central content library aligned to the full sales cycle
Feeding the content pipeline with insights from across the business
About You
You’re a hands-on B2B marketer with experience in MSP, IT services, SaaS, or professional services environments. You combine strategic thinking with executional strength, equally comfortable analysing performance data and writing high-impact content. You’re confident operating as a one-person marketing function, setting direction, prioritising activity, and delivering results at pace.
You bring:
- Proven results across at least 3 of the 5 marketing pillars
- Strong digital marketing capability (SEO, PPC, analytics, automation)
- Experience running integrated lead generation campaigns
- Excellent writing skills and the ability to translate technical complexity into business value
- High proficiency with modern marketing and AI tools
Bonus points if you’ve:
Built or scaled a marketing function
Worked with ABM methodologies
Created visual content using tools like Canva, Adobe, or Figma
Marketed to regulated or professional services sectors
Why Join?
Full ownership and visibility of the marketing function
Direct influence on revenue, brand, and growth strategy
Opportunity to build a modern, AI-enabled marketing engine
Hybrid working and a culture that values initiative and innovation
Apply now if you want a technology-focused marketing role with real responsibility, real impact, and the freedom to do your best work.
Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr in London employer: RecruitmentRevolution.com
Contact Detail:
RecruitmentRevolution.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr in London
✨Tip Number 1
Get to know the company inside out! Research their recent projects, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own compelling stories. Focus on how your skills align with their needs, especially around demand generation and digital marketing strategies.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr in London
Some tips for your application 🫡
Show Your Bold Side: When writing your application, don’t hold back! We want to see your personality shine through. Use confident language that reflects your understanding of B2B tech and your passion for marketing.
Tailor Your Content: Make sure to customise your application to highlight your experience with the five core pillars mentioned in the job description. Show us how you’ve driven demand and engagement in previous roles – we love specifics!
Keep It Clear and Concise: While we appreciate creativity, clarity is key. Make your points easy to digest and avoid jargon unless it’s relevant. We want to understand your value quickly, so keep it straightforward and impactful.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at RecruitmentRevolution.com
✨Know Your Stuff
Make sure you brush up on your knowledge of B2B tech and IT marketing. Understand the nuances of Managed Service Providers (MSPs) and be ready to discuss how your experience aligns with their needs. This role demands a solid grasp of market intelligence and lead generation, so come prepared with examples.
✨Showcase Your Autonomy
This position is all about ownership, so highlight instances where you've taken the lead on projects. Be ready to share how you've designed and executed marketing strategies independently, and how those efforts have driven measurable results. They want to see that you can thrive without waiting for permission.
✨Be Data-Driven
Since this role involves a modern, data-led marketing engine, be prepared to discuss how you've used analytics to inform your decisions. Bring examples of how you've leveraged data to refine strategies or improve ROI in past campaigns. Showing your analytical side will resonate well with them.
✨Craft Compelling Content
As a Digital Marketing Specialist, you'll need to create high-quality content. Prepare to discuss your writing skills and provide samples if possible. Talk about how you've translated complex technical information into engaging content that drives engagement and conversion. They’ll appreciate your ability to communicate effectively.