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For Companies At a Glance
- Tasks: Lead innovative digital marketing campaigns and drive brand growth in a dynamic tech environment.
- Company: Ambitious London-based IT Managed Service Provider with a premium market focus.
- Benefits: Competitive salary, quarterly bonuses, hybrid work model, and a culture of innovation.
- Other info: Join a fast-paced team where your ideas and initiatives are valued.
- Why this job: Own the marketing function and make a real impact on revenue and brand strategy.
- Qualifications: Experience in B2B marketing, strong digital skills, and a knack for creative content.
Bold. Autonomous. Built to Scale. If you know B2B tech / IT marketing, understand MSPs, and want real ownership, keep reading. This role sits at the engine room of a high-performing, London-based IT Managed Service Provider operating at the premium end of the market. The business is ambitious, growing, and commercially sharp and now needs a Marketing Manager who can build momentum, sharpen positioning, and turn strategy into measurable results. This is not a “hands-off” or heavily layered marketing team. This is the best seat in the house for a marketer who wants autonomy, influence, and direct impact on revenue.
You’ll be the sole owner of the marketing function, responsible for designing and executing a modern, data-led marketing engine across five core pillars: Market Intelligence | Brand | Lead Generation | Engagement & Nurture | Sales Enablement. You’ll shape how the business is seen, heard, and chosen, owning campaigns end-to-end, creating compelling content, driving demand, and enabling sales with the tools they need to win. This is a role for someone who thrives in a build-and-run environment: commercially minded, creative, analytical, and comfortable making decisions without waiting for permission.
The Role at a Glance
- Digital Marketing Specialist (Sole Contributor)
- London Based – Hybrid (3 Days Office / 2 Remote)
- ÂŁ50,000 basic + Quarterly KPI Bonus Potential
- Full-Time, Permanent
- Expertise: Managed IT Support / Managed Cybersecurity / Microsoft / Cloud Expertise / Technology, SaaS.
- Pedigree: Tier 1 Microsoft Solutions Technology Partner
About the Role
Reporting directly into leadership, you’ll take full ownership of marketing strategy and execution. Your remit spans:
- Planning and delivering multichannel demand generation campaigns
- Strengthening brand positioning and thought leadership
- Driving website performance, engagement, and conversion
- Supporting long-cycle, high-value sales with impactful enablement assets
- Using AI and automation to improve efficiency, targeting, and scale
You’ll work closely with Sales, Solutions Architects, and Executives, translating complex technology into clear, compelling business value for regulated and professional services customers.
Key Responsibilities
- Market Analysis & Intelligence
- Ongoing competitor, sector, and audience analysis
- Identifying growth opportunities across verticals such as professional services, legal, finance, and PE-backed firms
- Using data and insights to refine strategy and maximise ROI
- Owning messaging, tone of voice, and brand consistency
- Producing high-quality content: blogs, case studies, ebooks, customer stories, and social assets
- Elevating the company’s profile through thought leadership and storytelling
- Executing campaigns across SEO, PPC, paid social, email, and webinars
- Owning website content, landing pages, and conversion optimisation
- Leveraging AI tools to accelerate content creation and campaign performance
- Building targeted nurture programmes for prospects and customers
- Running ABM-style micro-campaigns aligned with sales priorities
- Strengthening engagement through education-led content and newsletters
- Creating and maintaining sales assets including pitch decks, proposals, case studies, and sector collateral
- Managing a central content library aligned to the full sales cycle
- Feeding the content pipeline with insights from across the business
About You
You’re a hands-on B2B marketer with experience in MSP, IT services, SaaS, or professional services environments. You combine strategic thinking with executional strength, equally comfortable analysing performance data and writing high-impact content. You’re confident operating as a one-person marketing function, setting direction, prioritising activity, and delivering results at pace.
You bring:
- Proven results across at least 3 of the 5 marketing pillars
- Strong digital marketing capability (SEO, PPC, analytics, automation)
- Experience running integrated lead generation campaigns
- Excellent writing skills and the ability to translate technical complexity into business value
- High proficiency with modern marketing and AI tools
Bonus points if you’ve:
- Built or scaled a marketing function
- Worked with ABM methodologies
- Created visual content using tools like Canva, Adobe, or Figma
- Marketed to regulated or professional services sectors
Why Join?
- Full ownership and visibility of the marketing function
- Direct influence on revenue, brand, and growth strategy
- Opportunity to build a modern, AI-enabled marketing engine
- Hybrid working and a culture that values initiative and innovation
Apply now if you want a technology-focused marketing role with real responsibility, real impact, and the freedom to do your best work.
Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr employer: RecruitmentRevolution.com
Contact Detail:
RecruitmentRevolution.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, understand their brand voice, and be ready to discuss how you can enhance their marketing strategy. This shows you're genuinely interested and prepared.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your experience in B2B tech marketing and how you've driven results in previous roles. Be ready to share specific examples that align with the job description.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you’re proactive and keen on the opportunity.
We think you need these skills to ace Digital Marketing Specialist - Demand Gen. IT, Cloud, Saas, Tech. Hybr
Some tips for your application 🫡
Show Your Passion for B2B Tech: When you're writing your application, let your enthusiasm for B2B tech and marketing shine through. We want to see that you understand the industry and are excited about the role!
Tailor Your Content: Make sure to customise your application to highlight your experience with the five core pillars mentioned in the job description. We love seeing how your skills align with what we need!
Be Clear and Concise: Keep your writing straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see your qualifications and achievements.
Apply Through Our Website: Don't forget to submit your application through our website! It helps us keep everything organised and ensures your application gets the attention it deserves.
How to prepare for a job interview at RecruitmentRevolution.com
✨Know Your Stuff
Make sure you brush up on your knowledge of B2B tech and IT marketing. Understand the nuances of Managed Service Providers (MSPs) and be ready to discuss how your experience aligns with the company's needs. This will show that you're not just interested in the role, but that you genuinely understand the industry.
✨Showcase Your Autonomy
Since this role requires a hands-on approach, prepare examples of how you've taken ownership of projects in the past. Be ready to discuss specific campaigns you've led, the strategies you implemented, and the measurable results you achieved. This will demonstrate your ability to thrive in a build-and-run environment.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools relevant to digital marketing. Be prepared to talk about how you've used data to refine strategies and maximise ROI in previous roles. This will highlight your analytical skills and your capability to drive performance through data-led decisions.
✨Craft Compelling Content
As content creation is a big part of this role, think of examples where you've produced high-quality content that resonated with your audience. Whether it's blogs, case studies, or social media posts, be ready to discuss your writing process and how you ensure your content translates technical complexity into clear business value.