B2B Marketing Lead - IT, Tech, Ai Consulting. London / Hybrid in Brighton

Bold. Autonomous. Built to Scale. Some marketing roles ask you to support the strategy. This one asks you to build it, own it, sharpen it, run it, measure it, and make it matter. If you know B2B tech, understand the Microsoft MSP world, and want real ownership without waiting for three layers of sign-off, this could be the seat you’ve been looking for. This is a high-impact Marketing Manager role inside a growing, London-based technology solutions provider operating at the premium end of the market. The business is ambitious, commercially sharp, and ready to scale - now it needs a marketer who can turn momentum into visibility, demand, engagement, and revenue.

We’re looking for evidence of real marketing ownership: someone who has independently built and delivered end-to-end B2B campaigns, generated leads, supported ABM activity, created strong digital and design-led assets, and marketed successfully to UK PE, legal, and financial services audiences. This is not a manage the agency and update the brochure kind of role. This is for someone who wants to be close to the action. Close to leadership. Close to sales. Close to the numbers. Close to the customers. Close to the growth story. You’ll be the person building the marketing engine - from first idea to final result.

The Role at a Glance

• Marketing Manager – Digital Demand Generation
• London Based – Hybrid: 3 Days Office / 2 Remote
• £50,000 - £60,000 + Quarterly KPI Bonus Potential
• Full-Time, Permanent
• Plus Full Company Benefits Package
• Sector: Managed IT Solution. Tech Consulting. Managed Cybersecurity. Microsoft Services. Cloud / Technology / SaaS
• Pedigree: Tier 1 Microsoft Solutions Technology Partner

Your Expertise:

• Tech Marketing, IT Marketing, SaaS Marketing, Microsoft Solutions Marketing, Digital Marketing, Demand Generation.

The Big Opportunity

You’ll own marketing across five core growth pillars: Market Intelligence | Brand | Lead Generation | Engagement & Nurture | Sales Enablement. Think of it as part strategist, part storyteller, part demand-gen operator, part commercial partner. You’ll shape how the business is seen, heard, understood, trusted, and chosen by senior decision-makers across professional services, finance, legal, private equity-backed firms, and other quality-led sectors.

You’ll work directly with leadership, sales, solutions architects, and subject matter experts to translate complex Microsoft-led technology, cloud, cybersecurity, and managed services propositions into clear, compelling business value. This is a build-and-run role. You’ll be setting direction, creating campaigns, producing content, improving conversion, enabling sales, testing new ideas, using AI intelligently, and making sure marketing becomes a measurable growth driver.

What You’ll Be Doing

Building a Smarter Marketing Engine

You’ll design and deliver integrated campaigns that generate awareness, engagement, and qualified opportunities. That means planning the strategy, writing the messaging, building the assets, launching the activity, measuring the results, and improving what comes next. You’ll bring structure, pace, creativity, and commercial discipline to the marketing function.

Turning Insight into Advantage

You’ll keep close to the market, competitors, sectors, customers, and buyer behaviour. You’ll use that intelligence to spot opportunities, sharpen positioning, improve targeting, and help the business focus on the sectors and messages most likely to convert. Key audiences may include legal, finance, professional services, and PE-backed organisations where trust, security, compliance, and commercial value really matter.

Making the Brand Sharper and More Visible

You’ll own the voice, message, and content rhythm of the business. That includes blogs, customer stories, case studies, ebooks, insight pieces, landing pages, newsletters, social content, thought leadership, and campaign assets that feel credible, useful, and differentiated — not generic tech noise. Your job will be to make technical excellence feel commercially relevant.

Driving Digital Demand

You’ll lead activity across SEO, PPC, paid social, email, webinars, landing pages, website content, conversion optimisation, and marketing automation. You’ll understand what good looks like, know which numbers matter, and be confident using performance data to improve campaigns rather than simply reporting on them.

Creating Engagement and Nurture Journeys

You’ll build targeted nurture programmes for prospects and customers, keeping the business front-of-mind across long, considered B2B sales cycles. You’ll also support ABM-style micro-campaigns aligned to sales priorities, helping the business speak directly to the right accounts, sectors, and decision-makers.

Helping Sales Win

You’ll create sales enablement assets that actually get used: pitch decks, proposal content, case studies, sector collateral, objection-handling content, campaign follow-ups, and customer-facing materials. You’ll build a content library that supports the full sales cycle and gives the commercial team stronger stories, sharper proof points, and better reasons for customers to act.

About You

You’re a hands-on B2B marketer who likes ownership. You may already be in a Microsoft MSP, IT services, cybersecurity, cloud, SaaS, or professional services environment. You understand that marketing in this space is not about shouting louder — it’s about being clearer, sharper, more relevant, and more trusted. You’re equally comfortable looking at campaign performance, interviewing a subject matter expert, writing a strong LinkedIn post, briefing a landing page, building a nurture sequence, or creating a sales deck that helps move a deal forward. You don’t need a huge team around you to make progress. You know how to prioritise, make decisions, test ideas, and get things done.

You’ll bring:

• Proven results across at least three of the five core marketing pillars: market intelligence, brand, lead generation, engagement/nurture, and sales enablement
• Strong digital marketing experience across SEO, PPC, analytics, automation, content, and campaign performance
• Experience delivering integrated B2B lead generation campaigns
• Excellent writing skills and the ability to turn technical complexity into clear commercial value
• Confidence using modern marketing tools, AI platforms, automation, and data to work smarter and scale output
• A commercial mindset and the ability to connect marketing activity to pipeline, revenue, and growth

Bonus points if you’ve:

• Built or scaled a marketing function
• Worked with ABM methodologies
• Marketed to regulated, premium, or professional services audiences
• Created visual content using tools such as Canva, Adobe, or Figma
• Worked closely with sales teams in long-cycle, high-value B2B environments

Why Join?

Because this is the kind of role ambitious marketers say they want. You’ll have ownership without being isolated. Visibility without politics. Freedom without chaos. Commercial impact without endless bureaucracy. You’ll get the chance to build a modern, AI-enabled marketing engine inside a business that values initiative, quality, and measurable progress. You’ll influence brand, demand, revenue, positioning, content, sales enablement, and growth strategy - not from the sidelines, but from the centre of the business. If you want a marketing role where you can look back in 12 months and say, “I built that,” this is it.

Apply Now

Apply now if you’re ready for a technology-focused marketing role with real responsibility, real impact, and the freedom to do your best work.