At a Glance
- Tasks: Lead performance marketing strategy and optimise digital channels for customer acquisition and growth.
- Company: Dynamic company focused on innovative marketing strategies and team development.
- Benefits: Competitive salary, onsite gym, restaurants, parking, and extensive discounts.
- Other info: Join a culture of high performance and innovation in a collaborative environment.
- Why this job: Drive impactful marketing initiatives and shape the future of digital growth.
- Qualifications: Proven experience in performance marketing and managing large media budgets.
We are currently recruiting for a Head of Performance Marketing. Our client are looking for a commercially driven leader who responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This role owns the performance marketing strategy, media planning and channel mix optimisation, with a stern focus on profitability. Head of Performance Marketing – Respinsibilities: * Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube and SEO ensuring optimal channel mix and investment. * Deliver customer acquisition and revenue targets with clear ROI/ROAS, and CPA benchmarks across all digital channels. * Forecast traffic, spend, revenue, and contribution margin, to support financial planning and strategic trade decisions. * Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling. * Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives. * Deeply understand the digital customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies. * Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels. * Collaborate with the wider marketing team including Brand, CRM, eCommerce and merchandising teams to ensure integrated messaging and timing across all campaigns. * Drive innovation in media strategy through test-and-learn programs, new channel exploration and automation. * Manage external media, SEO and affiliate agencies to high performance standards, including negotiation of contracts and holding them accountable against set KPI’s * Involvement in the development of the in-house team of digital channel specialists, driving for a culture of high performance. * Keep up to speed with platform related changes, audience behaviours, competitor activity and retail media. Head of Performance Marketing – Candidate Profile: * Proven experience in managing a commercially driven performance marketing function and managing £10m+ of media budgets * Second nature understanding of acquisition metrics, media mix modelling, and digital customer behaviour. * Strong forecasting, budgeting and profit accountability – Focused on improving channel contribution and efficiency. * Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, Programmatic DSPs) SEO and affiliate networks. * Deep experience in attribution modelling, GA4, Looker Studio and partnering with analytics teams to drive data-led decisions. * Strong grasp of upper-funnel media and its role in building long-term growth and customer pipelines. * Experience with footfall attribution models and bridging digital activity to offline retail impact. * Excellent leadership and stakeholder management skills, with a track record of developing performance marketing teams. Head of Performance Marketing – Package: * Salary – £70-80k DOE * Onsite Gym * Onsite Restaurants * On Site Parking * Extensive discount across high street products * Growing the Performance Marketing Culture
Head of Performance Marketing in Manchester employer: Recruitment Solutions (NW) Ltd
Recruitment Solutions is an excellent employer, offering a dynamic work environment for the Management Accountant role. With flexible working hours, modern facilities, and a range of lifestyle benefits including gym and retail discounts, employees are supported in achieving a healthy work-life balance. The company prioritises professional growth through annual appraisals and performance-based reviews, making it an attractive place for ambitious finance professionals to thrive.
Contact Details:
Recruitment Solutions (NW) Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Recruitment Solutions (NW) Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Recruitment Solutions (NW) Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Recruitment Solutions (NW) Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Recruitment Solutions (NW) Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Recruitment Solutions (NW) Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Recruitment Solutions (NW) Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Recruitment Solutions (NW) Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Recruitment Solutions (NW) Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Recruitment Solutions (NW) Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Recruitment Solutions (NW) Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
