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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy a competitive salary, remote work, flexible hours, and 25-30 days holiday.
- Why this job: Make a real impact in a fast-paced environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience and proven success in data-driven roles required.
- Other info: Duvet days, recognition awards, and a cash-back healthcare plan included.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Locations
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the Cybersecurity industry. Attend webinars or local meetups to connect with others in the field. This can provide you with valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your experience with tools like HubSpot, Semrush, and Hotjar in conversations. Be prepared to discuss specific examples of how you've used these tools to optimise campaigns or improve user journeys, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Prepare to discuss your approach to collaboration with content, sales, and product teams. Highlight any past experiences where teamwork led to successful outcomes, as this role emphasises working closely with various departments.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as these are crucial for the position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs. Mention specific examples of how you've successfully managed digital marketing strategies and improved user journeys in previous roles.
Showcase Relevant Skills: In your application, clearly outline your experience with tools like HubSpot, Semrush, and Hotjar. Highlight any B2B tech marketing experience and your ability to collaborate with cross-functional teams.
Demonstrate Your Passion: Convey your enthusiasm for the cybersecurity industry and the role itself. Share why you are excited about the opportunity to contribute to the company's growth and how you plan to make an impact.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, make sure to articulate your knowledge of UX/UI principles. Discuss any projects where you’ve improved user interfaces or experiences, and how those changes impacted user engagement and satisfaction.
✨Prepare for Technical Questions
Expect questions about your experience with digital marketing tools like HubSpot, Semrush, and Hotjar. Be ready to explain how you've used these tools in past roles to optimise campaigns and manage the digital tech stack effectively.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Share examples of successful collaborations with content, sales, and product teams. Highlight how your teamwork has led to successful marketing campaigns or improved processes.
