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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact in a fast-paced environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience and proven success in data-driven roles required.
- Other info: Collaborate closely with marketing, sales, and product teams to drive innovative campaigns.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's growth during interviews.
✨Tip Number 2
Network with professionals in the Cybersecurity industry. Attend webinars or local meetups to connect with others in the field. This can provide you with insights into the specific challenges and opportunities within the sector, making you a more attractive candidate.
✨Tip Number 3
Showcase your experience with tools like HubSpot, Semrush, and Hotjar. If you have any case studies or examples of successful campaigns you've managed using these tools, be ready to discuss them in detail. This practical knowledge can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you would optimise user journeys and improve the digital marketing funnel. Think of specific strategies you would implement and be ready to share your ideas on how to enhance the user experience, as this is a key focus for the role.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B tech marketing experience and any specific achievements in data-driven digital roles. Use keywords from the job description, such as PPC, SEO, and user journey optimisation, to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your experience aligns with their needs, particularly in managing digital strategies and collaborating with teams. Mention any relevant tools you've used, like HubSpot or Semrush.
Showcase Relevant Projects: If you have worked on specific projects that involved optimising user experiences or managing digital marketing campaigns, include these in your application. Highlight measurable outcomes to demonstrate your impact.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on data and optimisation.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, make sure to articulate your knowledge of UX/UI principles. Discuss how you've previously shaped user journeys and optimised digital experiences, and be ready to share insights on what makes a great user interface.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Be ready to provide examples of successful collaborations with content, sales, and product teams. Emphasise your communication skills and how you’ve managed cross-functional projects in the past.
✨Familiarise Yourself with Relevant Tools
The job mentions specific tools like HubSpot, Semrush, and Hotjar. Brush up on these platforms and be prepared to discuss your experience with them. If you have hands-on experience, share how you’ve leveraged these tools to enhance marketing strategies.
