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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, and a competitive pension scheme.
- Why this job: Make a real impact in a fast-paced environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience and proven success in data-driven digital roles required.
- Other info: Collaborate closely with marketing, sales, and product teams to drive innovative campaigns.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team to collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to optimising user journeys and increasing marketing qualified leads.
✨Tip Number 2
Network with professionals in the Cybersecurity industry. Engaging with others who are already in the field can provide you with insights into the specific challenges and opportunities within this niche, making you a more attractive candidate.
✨Tip Number 3
Showcase your experience with tools like HubSpot, Semrush, and Hotjar during conversations. Being able to discuss your hands-on experience with these platforms will demonstrate your capability to manage the digital tech stack effectively.
✨Tip Number 4
Prepare to discuss your approach to collaboration with content, sales, and product teams. Highlighting your ability to work cross-functionally will show that you can thrive in a fast-paced, collaborative environment like ours at StudySmarter.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as well as any specific tools you've used like HubSpot or Semrush.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in shaping user journeys and optimising digital strategies.
Showcase Your Achievements: Include specific examples of past successes in your application. Quantify your achievements where possible, such as increases in marketing qualified leads or improvements in user engagement metrics.
Highlight Collaboration Skills: Since the role involves working closely with various teams, mention your experience collaborating with content, sales, and product teams. Provide examples of successful projects that required teamwork and communication.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or analytics platforms you've worked with, such as Google Analytics or HubSpot.
✨Demonstrate Your Understanding of User Journeys
The company is looking for someone who can shape user journeys effectively. Be ready to explain your approach to mapping user experiences and how you've optimised these journeys in past roles. Use real-life scenarios to illustrate your points.
✨Familiarise Yourself with Their Tech Stack
Research the digital tools and platforms mentioned in the job description, like Semrush and Hotjar. If you have experience with these or similar tools, be sure to mention it during the interview, as it shows you're prepared and knowledgeable about their needs.
✨Emphasise Collaboration Skills
This role involves working closely with various teams, so highlight your collaborative experiences. Share examples of successful projects where you worked alongside content, sales, and product teams to achieve common goals.
