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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning, fast-paced Cybersecurity Software Business experiencing exciting growth.
- Benefits: Enjoy remote work, flexible hours, 25-30 days holiday, duvet days, and a competitive pension scheme.
- Why this job: Make a real impact in a collaborative environment with strong emphasis on training and career development.
- Qualifications: B2B tech marketing experience and proven success in data-driven digital roles required.
- Other info: Opportunity to work closely with the Head of Marketing and develop a talented digital team.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team to collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in data-driven strategies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to optimising user journeys and increasing marketing qualified leads.
✨Tip Number 2
Network with professionals in the Cybersecurity industry. Engaging with others in this field can provide insights into specific challenges and opportunities, making you a more attractive candidate who understands the unique aspects of marketing within this sector.
✨Tip Number 3
Showcase your experience with tools like HubSpot, Semrush, and Hotjar during conversations. Being able to discuss your hands-on experience with these platforms will demonstrate your capability to manage the digital tech stack effectively.
✨Tip Number 4
Prepare to discuss specific examples of how you've optimised websites for both users and search engines in previous roles. Highlighting measurable outcomes from your past work will illustrate your ability to deliver results in this pivotal role.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in data-driven roles. Emphasise your skills in PPC, SEO, UX, and UI, as well as any specific tools you've used like HubSpot or Semrush.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with their needs, particularly your experience in shaping user journeys and optimising digital strategies.
Showcase Relevant Achievements: Include specific examples of past successes in your application. Highlight metrics that demonstrate your impact in previous roles, such as increased marketing qualified leads or improved user engagement.
Research the Company: Familiarise yourself with the company's mission, values, and recent developments in the cybersecurity industry. This knowledge will help you tailor your application and show genuine interest during the selection process.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your UX/UI Knowledge
Familiarise yourself with the principles of user experience and interface design. Be ready to talk about how you've previously enhanced user journeys and what strategies you would implement to optimise the website for both users and search engines.
✨Prepare for Collaboration Questions
This position requires working closely with various teams. Think of examples where you've successfully collaborated with content, sales, or product teams. Be ready to explain how you can bridge gaps between these departments to achieve common goals.
✨Understand the Cybersecurity Landscape
If you have experience in the cybersecurity industry, make sure to highlight it. If not, do some research on current trends and challenges in the sector. Showing that you understand the market will demonstrate your commitment and readiness for the role.
