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For Companies At a Glance
- Tasks: Lead digital marketing strategies focusing on data, user journeys, and optimisation.
- Company: Join an award-winning Cybersecurity Software Business experiencing rapid growth.
- Benefits: Enjoy a competitive salary, remote work, flexible hours, and 25-30 days holiday.
- Why this job: Make a real impact in a collaborative environment with strong emphasis on training and development.
- Qualifications: B2B tech marketing experience with a focus on data-driven roles and digital tools.
- Other info: Opportunity to work closely with marketing, sales, and product teams.
The predicted salary is between 42000 - 66000 £ per year.
Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI.
Top reasons to work for this software client:
- Basic salary to 55k per annum.
- Remote based role.
- Flexible 37.5 hours per week.
- Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
- Award winning, fast paced collaborative Cybersecurity Software Business.
- Joining at an exciting time of company growth.
- Opportunity to impact and propel your career, big emphasis on training & development.
- Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional.
- Flexible hours - Including banking hours, shorter core hours on a Friday.
- Duvet Days, Recognition Awards.
- Competitive Pension Scheme.
- Cash-back Healthcare Plan.
Broad Core Responsibilities:
- Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
- Shape user journeys whilst delivering on the GTM plan.
- Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
- Optimise the website for users as well as search engines.
- Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
- B2B tech marketing experience.
- Proven success in a data driven digital role.
- Ability to turn best practice and research into executable action plans.
- Experience in managing the digital tech stack and automation tools.
- Enjoy collaborating with content, sales, and product teams.
- Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
- Highly desirable:
- Experience in the Cybersecurity Industry.
- Hands-on in-house PPC and SEO experience.
- Experience of working with tools such as Semrush, Hotjar, Zoominfo.
Digital Marketing Manager - Data, Optimisation, UX, UI employer: Recruitment Resolution Ltd
Contact Detail:
Recruitment Resolution Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Data, Optimisation, UX, UI
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your experience with data-driven decision-making by preparing specific examples of how you've used analytics to optimise campaigns. This will demonstrate your ability to turn insights into actionable strategies.
✨Tip Number 3
Network with professionals in the cybersecurity industry. Attend relevant webinars or local meetups to connect with others in the field, which could lead to valuable insights and potential referrals.
✨Tip Number 4
Be prepared to discuss your experience with tools like HubSpot, Semrush, and Hotjar. Having a solid understanding of these platforms will set you apart and show that you're ready to hit the ground running.
We think you need these skills to ace Digital Marketing Manager - Data, Optimisation, UX, UI
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B tech marketing experience and any specific achievements in data-driven digital roles. Use keywords from the job description, such as PPC, SEO, and user journey optimisation, to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your experience aligns with their needs, particularly in managing digital strategies and collaborating with teams. Mention any relevant tools you've used, like HubSpot or Semrush.
Showcase Relevant Projects: If possible, include links to projects or campaigns you've worked on that demonstrate your skills in digital marketing, especially those that involved data analysis and user experience improvements. This can set you apart from other candidates.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on optimisation and user experience.
How to prepare for a job interview at Recruitment Resolution Ltd
✨Showcase Your Data-Driven Mindset
Since the role focuses heavily on data and optimisation, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight any tools or methodologies you've employed to analyse user journeys and improve conversion rates.
✨Demonstrate Your Understanding of UX/UI
Given the emphasis on user experience, come equipped with insights into how you’ve previously enhanced UX/UI in your projects. Discuss any relevant frameworks or principles you follow to ensure a seamless user journey.
✨Prepare for Technical Questions
Expect questions about your experience with PPC, SEO, and digital marketing tools like HubSpot, Semrush, and Hotjar. Brush up on your knowledge of these platforms and be ready to explain how you've leveraged them in past roles.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Be ready to share examples of successful collaborations with content, sales, and product teams. Highlight how your teamwork has led to successful marketing campaigns or projects.