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- Tasks: Join us as a National Marketing Executive to drive exciting marketing projects.
- Company: Be part of a recognised brand in the professional services market.
- Benefits: Enjoy a full-time role with opportunities for career progression and skill development.
- Why this job: Work in a dynamic environment, collaborate with teams, and make a real impact.
- Qualifications: Degree in marketing or CIM qualified; experience in professional services preferred.
- Other info: Based in London, this role supports both Pensions and Private Clients teams.
The predicted salary is between 36000 - 60000 £ per year.
This role represents a fantastic opportunity for someone looking to progress their career with a recognised brand in the business to business professional services market. We are currently investing in the National Marketing team and are looking to recruit an experienced Marketing Executive to develop and deliver marketing projects aligned to the firm's marketing strategy. This full-time role reports to the National Head of Marketing and Communications and is based in London. Candidates will need a strong business to business professional services marketing background, preferably within accountancy. This role would suit someone who is comfortable working across all marketing areas, can work to tight deadlines, and is delivery focused. Ideally, the candidate will be familiar with working in a consultative environment and have a ‘can do’ approach. This role will support the National Pensions and the National Private Clients team.
Responsibilities
- Assist the development of the marketing plan and support delivery of activities related to the plan to build relationships, raise reputation, and increase recognition.
- Assist the development and delivery of comprehensive marketing projects which align with the sector marketing plans.
- Projects will include activities across the full marketing spectrum: events/seminars/conferences, direct mail (on and offline), advertising and publishing, relationship development programmes, research and analysis, thought leadership, web and social media, internal communications, collateral development, public relations, and telemarketing.
- Effectively manage stakeholder relationships e.g. sharing marketing knowledge and managing expectations.
- Assist in the production and updating of core marketing collateral.
- Help to develop effective measurements for evaluating all marketing activities and improvement performance measures.
- Assist in developing target groups through segmentation via CRM for effective external communications.
- Work with the CRM team to ensure stakeholders effectively use CRM and develop appropriate reports to feed into marketing and business development activities.
- Assist in the production and updating of brochures and other core marketing materials e.g. editing, proofing, collation of data.
- Support the development of award submissions including sourcing appropriate awards and reviewing submissions.
- Ensure website content is kept up to date and use Google Analytics to monitor performance.
- Raise internal visibility of teams within the firm in order to increase awareness of key team wins, issues, and marketing activities.
- Manage direct mailings (email and print) and regularly report back on mailing statistics and analysis to help develop future communications.
- Evaluate and share competitor performance and apply any learning to the firm’s marketing projects.
- Identify cross sector and industry business development opportunities.
- Work with the business development team to support sector proposals and the client care programme.
- Effectively manage third party relationships ensuring delivery against KPI’s.
- Work with the regional marketing team to deliver national projects and evaluate the engagement levels.
- Act as a brand guardian and ensure consistency in the development of all marketing collateral.
Skills
- Ability to work reactively and proactively
- Efficient time management
- Responsive
- Good communicator at all levels
- Excellent proofing skills and the ability to write/edit copy
- Work well in a team and can work independently
- Detail driven
- Proactive and enthusiastic
- CRM experience preferably InterAction
Essential qualifications
- Degree level education
- Marketing related degree or be CIM qualified
- Previous professional services experience preferably in accountancy
National Marketing Executive (Pensions/Private Clients) employer: Recruitment Avenue
Contact Detail:
Recruitment Avenue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Marketing Executive (Pensions/Private Clients)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the professional services sector. This knowledge will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the accountancy and marketing fields. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific marketing projects you've worked on that align with the responsibilities listed in the job description. Highlight your experience in managing stakeholder relationships and delivering successful marketing campaigns.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to evaluate marketing performance in previous roles. Familiarity with tools like Google Analytics will be a plus, so brush up on your skills if needed.
We think you need these skills to ace National Marketing Executive (Pensions/Private Clients)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in business-to-business marketing, particularly within professional services. Emphasise any relevant projects you've worked on that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific marketing strategies or projects you have successfully executed in the past, and how they relate to the responsibilities of the National Marketing Executive position.
Showcase Relevant Skills: In your application, clearly demonstrate your skills in time management, communication, and stakeholder relationship management. Provide examples of how you've effectively managed marketing projects and collaborated with teams in previous roles.
Highlight Your Educational Background: Ensure you mention your degree and any relevant qualifications, such as CIM certification. If you have experience in accountancy or professional services, make this clear to strengthen your application.
How to prepare for a job interview at Recruitment Avenue
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles, especially in the business-to-business professional services sector. Highlight specific projects you've worked on that align with the responsibilities of the National Marketing Executive position.
✨Demonstrate Stakeholder Management Skills
Since this role involves managing stakeholder relationships, come equipped with examples of how you've effectively communicated and collaborated with various stakeholders in past positions. This will show your ability to manage expectations and share marketing knowledge.
✨Familiarise Yourself with CRM Tools
As the role requires working with CRM systems, particularly InterAction, make sure you understand how these tools can enhance marketing efforts. Be ready to discuss any experience you have with CRM systems and how you've used them to segment target groups or improve communications.
✨Prepare for Questions on Measurement and Evaluation
The job involves developing effective measurements for evaluating marketing activities. Think about how you've previously assessed the success of marketing campaigns and be ready to share your insights on performance metrics and improvement measures.
