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- Tasks: Lead digital marketing efforts to boost online sales for luxury travel experiences.
- Company: Join a globally recognised tour operator with 25 years of excellence in travel.
- Benefits: Enjoy competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a small team driving innovation in e-commerce for luxury travel.
- Qualifications: 5+ years in digital marketing with proven success in online conversion and ROI.
- Other info: Experience in the travel industry is a plus; creativity and data-driven mindset are essential.
The predicted salary is between 28000 - 32000 £ per year.
Location: London
Salary: £35k – £40k
Our client is a globally recognised and award-winning tour operator, offering holidays to Asia and South America. They have over 25 years in the travel sector. The Digital Marketing Manager is one of the key positions in the company. You will play a key role in managing and driving online business whilst constantly making improvements to conversion metrics.
Responsibilities:
- Grow company’s online business by strong acquisition and retention to meet the demands of maintaining the number 1 position as specialist tour operator and expanding into the fully automatic dynamic package market.
- Create and own the company digital strategy.
- Search engine optimization: create a SEO strategy, working with external SEO agency to improve our Google ranking and achieve number 1 for our major destinations.
- Work closely with the Digital Product Manager to create and implement a content and social strategy to further improve SEO results.
- Paid search: manage and drive performance of PPC (search/retargeting/display/programmatic) alongside external agency.
- Paid social: run paid social campaigns on Facebook driving conversion and engagement metrics.
- Affiliates: drive and grow bookings through affiliate network both in-house and by agency.
- Email marketing: utilise our e-CRM system to segment customers, setting up and manage automated emails by our email platform, to grow customer base and online bookings.
- Reporting: provide weekly and monthly reporting of the performance of digital channels.
- P&L responsibility for all digital campaigns, measure and report on each and continue to improve ROI.
- Track monthly spending within the team, and quarterly with finance team.
Skills/Experience/Qualifications:
- 5+ years digital marketing experience.
- Proven track record of growing business online by delivering a programme of online conversion improvements and quality reach.
- Experience in running digital advertising in Google AdWords and Facebook Ads with proven strong ROI.
- Extensive knowledge of Google Analytics that can help to drive conversion, volume and sales.
- Strong analytical skills to improve metric reports and drive results.
- Extensive SEO knowledge, to improve organic ranking.
- Track record with increasing online conversion for big ticket items a plus.
- Travel industry experience a strong advantage.
- A team player with excellent communication and relationship skills.
- Strong organisational skills to deliver multiple projects to deadline and budget.
- Strong level of attention to detail.
- A hands-on ‘doer’, good follow-up and a completer.
Contact Detail:
Recruitment Avenue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – Luxury Travel Company
✨Tip Number 1
Familiarise yourself with the luxury travel market and the specific trends affecting it. Understanding the nuances of high-end travel can help you tailor your approach and demonstrate your passion for the industry during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of how you've improved conversion rates in previous roles. Be ready to discuss specific metrics and the strategies you implemented to achieve those results.
✨Tip Number 3
Network with professionals in the travel and digital marketing sectors. Attend industry events or join relevant online communities to connect with others who may provide insights or referrals that could lead to opportunities at our company.
✨Tip Number 4
Stay updated on the latest digital marketing tools and techniques, especially those related to SEO and PPC. Being knowledgeable about current trends will not only enhance your skill set but also show your commitment to continuous improvement in your field.
We think you need these skills to ace Digital Marketing Manager – Luxury Travel Company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in the travel sector. Emphasise your achievements in growing online businesses and improving conversion metrics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury travel industry. Mention specific examples of how you've successfully managed digital marketing campaigns, especially those involving SEO, PPC, and email marketing.
Showcase Analytical Skills: In your application, provide examples of how you've used data analytics to drive results. Highlight your experience with Google Analytics and any tools you've used to measure campaign performance.
Demonstrate Team Collaboration: Since this role involves working closely with other team members, include examples of successful collaborations in your application. Show how your communication skills have contributed to achieving common goals.
How to prepare for a job interview at Recruitment Avenue
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you've implemented, particularly in SEO, PPC, and social media, and how they contributed to business growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to drive decisions. Discuss your experience with Google Analytics and how you've improved conversion rates through data-driven insights.
✨Understand the Travel Industry
Familiarise yourself with the luxury travel sector and the company's offerings. Being able to speak knowledgeably about trends in travel and how they impact digital marketing will show your genuine interest and fit for the role.
✨Prepare Questions About Their Digital Strategy
Have insightful questions ready about the company's current digital strategy and future plans. This shows that you're not only interested in the position but also invested in the company's success and growth.
