Area Sales Manager in Chorley

Job Title: Area Sales Manager

Location:Lancashire

Salary: Competitive Salary + Bonus

Contract: Permanent

Role Overview – Area Sales Manager

Our client, a growing supplier of CNC machinery and precision manufacturing solutions, is seeking an Area Sales Manager to drive sales growth across the Northwest.

This is a field-based role focused on developing new business opportunities and managing existing customer accounts within the manufacturing and engineering sectors. You will be responsible for promoting a range of CNC machine tools and associated services, building strong customer relationships, identifying production improvement opportunities, and guiding projects from initial enquiry through to order placement.

Key Responsibilities – Area Sales Manager

• Identify and develop new business opportunities for CNC machine tools and related services within your assigned territory.
• Manage and grow existing customer accounts, building long-term relationships with manufacturers, subcontract machinists, and engineering businesses.
• Conduct customer site visits to understand production processes and identify opportunities for machine tool sales and upgrades.
• Promote CNC machining solutions tailored to customer manufacturing requirements.
• Build and maintain a robust sales pipeline of opportunities.
• Generate quotations and proposals in line with customer specifications and business requirements.
• Manage projects through the complete sales cycle from enquiry and machine specification through to order placement.
• Attend supplier and customer sites to support machine demonstrations, project reviews, and installation discussions where required.
• Maintain accurate CRM records, forecasts, customer activity, quotations, and sales opportunities.
• Monitor performance against sales targets and KPIs.
• Provide regular sales reports and forecasts to senior management.
• Work closely with internal technical, service, applications, and administration teams to ensure successful project delivery and customer satisfaction.
• Represent the business professionally at customer meetings, exhibitions, and industry events.

Key Experience & Qualifications – Area Sales Manager

• Proven experience within an Area Sales Manager, Technical Sales Engineer, Business Development Manager, or Account Manager role.
• Previous experience selling CNC machine tools, machine tool accessories, cutting tools, tooling systems, automation solutions, or capital equipment.
• Strong understanding of CNC machining, milling, turning, machining centres, or precision engineering environments.
• Experience developing new business and managing key customer accounts.
• Ability to discuss technical manufacturing requirements with production managers, engineers, and business owners.
• Experience producing quotations and managing opportunities through a CRM system.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, organised, and target-driven.
• Full UK driving licence.
• Knowledge of metal cutting, machining processes, and manufacturing technologies would be highly advantageous.

Benefits – Area Sales Manager

• Performance-related bonus scheme.
• Company electric vehicle (EV).
• Company mobile phone and laptop.
• 25 days annual leave plus bank holidays.
• Private healthcare after six months' service, with the option to add family members.
• Enhanced pension scheme (5% employee contribution, 8% employer contribution).
• Business travel expenses covered, including hotel accommodation and fuel/charging costs.
• Company sick pay scheme.
• Ongoing manufacturer and product training.
• Excellent opportunities for professional development and career progression.