Founding Business Development Representative EdTech EYFS in City of London, London

Our client is a funded early years EYFS EdTech platform helping teachers save time and make day to day work easier. The product has already had strong feedback from schools, with clear demand from the market. Growth has so far been shaped through close work with schools and direct founder led conversations. The company is now ready to bring in its first dedicated commercial hire. This is a part time, hybrid role starting on 1 September 2026, with regular visits to a great office in London.

This is a founding Business Development Representative role, suited to someone who enjoys building from the ground up. You won’t be handed a rigid script and asked to follow it. You’ll test new messaging, define the Ideal Customer Profile (ICP) and directly influence the company’s go to market (GTM) strategy. You’ll work closely with the Founder and take ownership of building pipeline, starting conversations with early years schools and booking high quality discovery meetings. This role is highly entrepreneurial, you’ll need to be confident testing ideas, learning quickly and improving what works.

What you’ll be doing:

• Identify and research target accounts across early years schools, nurseries, MATs and relevant education groups.
• Map key decision makers, including school leaders, early years leads and other relevant contacts.
• Build pipeline through personalised outreach across email, LinkedIn and phone.
• Create tailored messages that speak clearly to the needs of early years teams.
• Book discovery meetings with strong fit prospects.
• Test subject lines, messages, call approaches and pitches to understand what resonates.
• Share learning from outreach to help shape the ICP and GTM strategy.
• Work closely with the Founder to improve sales messaging, positioning and customer conversations.
• Attend relevant events, school visits and sector meetings when needed.
• Keep clear records of outreach, responses, meetings booked and market feedback.

What we’re looking for:

• Experience selling SaaS into early years schools, nurseries or education settings.
• A good understanding of how the UK education system works, especially early years.
• Strong pipeline generation and prospecting skills.
• Experience using personalised email, LinkedIn and phone outreach.
• Confidence speaking with school leaders, teachers and education decision makers.
• A practical, curious and test led approach to sales.
• Someone who is comfortable in an early stage, unstructured environment.
• Clear communication and strong follow up.
• A self starter who wants to help shape the commercial foundations of a growing EdTech company.

Nice to have:

• Experience in a founding BDR, SDR or early sales role.
• A strong network across early years education.
• Experience attending education events or visiting schools.
• Knowledge of early years curriculum, assessment or teaching.
• Experience selling into both independent and state education settings.

Role details:

• Part time role with the prospect of going full-time in 2027.
• Start date: asap.
• Salary: £20K OTE.
• Hybrid working, with visits to the London office. Some school visits and event attendance will be expected.
• You’ll work closely with the Founder and a small, focused team.

Why join:

This is a chance to join a funded early years EdTech platform at an important point in its growth. The product is already getting strong feedback from schools, and demand is clear. You’ll help build the sales process from the ground up, shape the market approach and play a real part in helping early years teachers save time and focus on their pupils.

Inclusive hiring:

RecruitHer partners with organisations that champion inclusive hiring and fair access to opportunity. We welcome applications from people of all backgrounds, identities and lived experiences, including people of all sexes, gender identities, races, ethnicities, ages, disabilities, religions, sexual orientations and socioeconomic backgrounds. We strongly encourage applications from candidates who are underrepresented in EdTech and education sales. We care about skills, potential and alignment with the role, not assumptions or bias.