At a Glance
- Tasks: Lead innovative brand strategies for a top wearables portfolio across EMEA.
- Company: Join a leading tech company shaping the future of consumer technology.
- Benefits: Competitive salary, flexible work schedule, and opportunities for professional growth.
- Other info: Dynamic, fast-paced environment with strong collaboration across global teams.
- Why this job: Make an impact by connecting technology with local culture through creative marketing.
- Qualifications: 10+ years in brand strategy, preferably in Tech or FMCG, with B2C experience.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for an experienced Brand Strategist to develop integrated consumer marketing strategies across a leading wearables portfolio in EMEA. The role involves shaping campaigns that connect technology with local culture, leveraging consumer insights, segmentation, and country-level trends. The ideal candidate is a creative and analytical communicator with experience launching innovative marketing campaigns that drive growth and engagement.
Responsibilities
- Develop and lead brand strategy for EMEA initiatives.
- Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
- Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
- As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.
- Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term.
- Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.
- Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.
Qualifications
- Minimum 10 years of brand strategy experience, ideally within Tech or FMCG, with hands-on experience in hardware and B2C marketing in the EMEA.
- Experience developing marketing strategy and integrated consumer campaigns at well-established brands, and ability to translate insights into actionable strategies that meet business needs.
- Strong cross-functional communication and collaboration skills.
- Preferred: experience at major tech companies or leading tech agencies.
- Senior-level candidate able to work independently, deliver high-quality output, and collaborate closely with directors.
- Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
- Experience in identifying and leveraging insights and analytics.
- Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
- Experience working cross-functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.
- Experience leading marketing for a consumer technology brand in the EMEA.
- Knowledge of the CE Retail Channel environment in the EMEA.
- Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment.
- Proven communicator, able to clearly articulate marketing’s role and the importance of the UK in driving the business.
- Outstanding creative sense and effective and inspiring partner to creative agencies in developing stand-out marketing communications.
Immediate disqualifiers: B2B-only marketers; candidates must have B2C and hardware experience.
Job Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Technology, Information and Media
- Location: London, England, United Kingdom
Senior Brand Strategist employer: RECRUITERS
As a leading global technology company, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Located in London, our hybrid work model offers flexibility while providing ample opportunities for professional growth and collaboration with talented teams. Join us to be at the forefront of digital advertising innovation, where your contributions directly impact client success and campaign performance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RECRUITERS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RECRUITERS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RECRUITERS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RECRUITERS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RECRUITERS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RECRUITERS:Show us that you’ve done your homework! In your application, briefly mention what you admire about RECRUITERS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RECRUITERS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RECRUITERS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RECRUITERS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
