Senior Brand Strategist in London

We are looking for an experienced Brand Strategist to develop integrated consumer marketing strategies across a leading wearables portfolio in EMEA. The role involves shaping campaigns that connect technology with local culture, leveraging consumer insights, segmentation, and country-level trends. The ideal candidate is a creative and analytical communicator with experience launching innovative marketing campaigns that drive growth and engagement.

Responsibilities

• Develop and lead brand strategy for EMEA initiatives.
• Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.
• Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.
• As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.
• Working closely with EMEA insights team, implement and manage Analytics & Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term.
• Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.
• Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.

Qualifications

• Minimum 10 years of brand strategy experience, ideally within Tech or FMCG, with hands‐on experience in hardware and B2C marketing in the EMEA.
• Experience developing marketing strategy and integrated consumer campaigns at well-established brands, and ability to translate insights into actionable strategies that meet business needs.
• Strong cross-functional communication and collaboration skills.
• Preferred: experience at major tech companies or leading tech agencies.
• Senior‐level candidate able to work independently, deliver high-quality output, and collaborate closely with directors.
• Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence.
• Experience in identifying and leveraging insights and analytics.
• Experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level.
• Experience working cross-functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.
• Experience leading marketing for a consumer technology brand in the EMEA.
• Knowledge of the CE Retail Channel environment in the EMEA.
• Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment.
• Proven communicator, able to clearly articulate marketing's role and the importance of the UK in driving the business.
• Outstanding creative sense and effective and inspiring partner to creative agencies in developing stand‐out marketing communications.

Immediate disqualifiers: B2B‐only marketers; candidates must have B2C and hardware experience.