YY in London

联系方式

www.linkedin.com/in/anny-zhang (LinkedIn)

热门技能

Project Management

Search Engine Optimization

Digital Marketing

Languages

Chinese (Native or Bilingual)

English (Professional Working)

Certifications

Learning R

Anny Zhang

Digital Marketing Manager at Canopy Innovations, Inc. Greater New York City Area

个人简介

Marketing Specialist, Program Manager, Market Researcher, Growth Hacker, Product Manager, Anny is driven to integrate skills across various fields to ensure the success of projects. - NYU Integrated Marketing Masters alumna with a specialization in Digital Marketing and Marketing Analytics. - Love to play with data in Excel, SPSS, SAS, and SQL.

- Love to design UI/UX prototypes, infographics, digital ads with Sketch, Adobe, and HTML. - Excellent verbal and written communication ability in English and Chinese. - Extreme fast learner and quick adapter loving to embrace new technology. - Self-driven multi-tasker great at prioritizing tasks, coordinating stakeholders, and dealing with challenges.

Core competencies: digital marketing, analytics, market research, social media, SEO, project management, client relationship management, community management, product management.

Marketing Skills: Google Analytics Google AdWords (SEM) Facebook/Instagram Ads Twitter Ads MailChimp MixPanel

Analytics Skills: Excel (VBA & Vlookup) SPSS SAS SQL Tableau R

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CRM Skills: Salesforce ZenDesk DocuSign

Project Management Skills: Microsoft Project JIRA Asana Agile Lean Scrum Master

Design:

Adobe Photoshop Sketch Final Cut HTML

If you have any great opportunity or questions, please feel free to DM her via LinkedIn!

工作经历

Canopy Innovations, Inc.

Digital Marketing Manager 2018 年 12 月 - Present (1 年 3 个月) Greater New York City Area

Findyr

2 年 3 个月

Program Manager 2016 年 9 月 - 2018 年 11 月 (2 年 3 个月) Manhattan, New York

Project Management:

1. Manage 40+ data collection projects worth $500K+ in revenue in over 30

countries; project execution includes: recruiting and vetting collectors, project

and survey design, field management, quality control, and reporting; field

teams constituted of 70+ data collectors on average.

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2. Budget client projects and negotiate costs with outsourced vendors reducing

project spending by 30%.

3. Design training courses on the e-learning platform (Moodle) using HTML

editing and Photoshop for 1,500+ app users to teach app usage.

Marketing & Community Management:

1. A/B test different creatives for user acquisition on Facebook and Sina Weibo

Ads reducing cost per downloads by 35 %.

2. Create email & mobile marketing campaigns for 100K+ global users on

MailChimp & MixPanel increasing user retention rate by 30% and interactive

rate by 20%.

3. Generate social media contents and campaigns on WeChat, Facebook,

Sina Weibo (Chinese Twitter) to broaden brand awareness, increasing the

overall impressions by over 70%.

Stakeholder Management:

1. Lead weekly meetings with 15+ clients and daily calls with contractors using

ZenDesk increasing recurring revenue by 40% and satisfaction by 60%.

2. Manage the client relationship and track communications using Salesforce,

ensuring a 99% customer success rate.

Product Management:

1. Maintain product backlogs in an agile environment and deliver user

experience feedback of Mobile Apps & Web Portal(SaaS) to Engineering team

via JIRA as a product owner increasing the user satisfaction rate by 30% and

reducing user churn by 15%.

2. Utilize Sketch software to design UI/UX prototypes or wireframes for Android

and iOS Apps and Web Portal (SaaS), improving the user experience.

3. Test and troubleshoot technical issues by mapping out the user flows and

backed data on MixPanel, reducing user loss rate by over 50%.

Community Manager 2017 年 1 月 - 2017 年 10 月 (10 个月)

Marketing Intern 2016 年 9 月 - 2016 年 12 月 (4 个月)

Caijing.com 财经网

Financial Editor of Digital Media 2015 年 4 月 - 2015 年 7 月 (4 个月)

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Beijing

1. Wrote 5 news opinion articles for official social media accounts (WeChat

and Sina Weibo) resulting in re-tweets to 16M+ readers.

2. Edited 50+ economy and business reports for official website and news

mobile app; reports viewed daily by 5K+ readers.

3. Designed 10+ HTML5 works on the Caijing News App increasing the news

review rate by 40%, ads click-through-rate by 25%.

China Doll Rare Disorder Organization 瓷娃娃罕见病关爱中心

Data Research Analyst 2014 年 10 月 - 2015 年 6 月 (9 个月) Beijing

1. Conduct in-depth interviews with 10+ children with Osteogenesis Imperfecta

(OI) and their families; performed qualitative analysis showing the most

common issues and desire for the education of children with OI.

2. Designed 3+ questionnaires for a national survey on the public education for

children with OI; analyzed 350+ datasets with SPSS.

3. Visualize 10+ data report to infographics to increase the public

understanding of data results using Tableau and Adobe Photoshop.

4. Wrote First Report about the Status Quo of Public Education for Children

with Osteogenesis Imperfecta in China; the report was published on

chinadolls.org.cn nationwide and reported by 50+ media outlets raising public

concern and the government focus.

XInhua News Agency

Assistant Editor Intern 2014 年 10 月 - 2014 年 12 月 (3 个月) Beijing

1. Edited 1000+ important international political news every day, reported by

100+ media and reviewed by 10,000+ readers.

2. Monitored 3000+ public sentiment on social media and search networks and

reported to the director to understand the daily public sentiment.

Edelman

Marketing & PR Assistant Intern 2014 年 1 月 - 2014 年 7 月 (7 个月) Beijing

1. Enlisted 50+ media representatives and 30+ clients via emailing and cold

calls to attend corporate PR events.

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2. Created 100+ posts and 5+ hashtag campaigns on Weibo increasing 30%

impressions; wrote 20+ PR releases in English & Chinese.

3. Designed infographics and event videos using Adobe AI & Premier/Final Cut

used by 50+ media outlets.

4. Analyzed 3000+ social media comments using text analysis and

collaborated with inhouse Digital Department to improve brand image on via

Social Media and Search Engine.

Survey & Statistics Institute

User Research Analyst Intern 2013 年 9 月 - 2013 年 12 月 (4 个月) Beijing City, China

1. Researched the mobile App users for the client by designing online

questionnaire and analyzing 2800M+ App users' data.

2. Analyzed 5000+ quantitative and qualitative data with SPSS and generated

insights for the client to improve business decision.

3. Designed 10+ visualized data reports using Tableau and Adobe Photoshop

to make the results more vivid and easier to understand.

4. Wrote 2013 White Paper of Chinese Female Health Status Quo; published

on dayima.com nationwide, reported by 30+ media outlets and awarded the

Best Health Report of 2013 by People’s Daily.

J.D. Power APAC

Data Analyst Summer Intern 2013 年 6 月 - 2013 年 7 月 (2 个月) Beijing

1. Trained 5+ vendors on survey execution for mystery shopping project for a

major national bank client.

2. Designed survey methodology for 25+ mysterious shoppers and vetted

5000+ data using SPSS and Excel.

3. Generated a survey report and Powerpoint presentation to the client to

optimize the performance of its local banks.

教育经历

New York University

Master of Science (M.S.), Integrated Marketing (Marketing

Analytics) · (2015 - 2017 年 6 月)

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Communication University of China

Bachelor of Arts (B.A.), Media Communications (Market Research and

Analysis) · (2011 - 2015)

University of Cambridge

Summer School, Business Administration and Management,

General · (2013 - 2013)

Rouen School Jeanne-d'Arc

Exchange Student · (2008 - 2008)

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