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- Tasks: Join a dynamic team to enhance customer loyalty through innovative email and SMS marketing campaigns.
- Company: Work with a leading Chester-based tour operator known for its vibrant culture and commitment to excellence.
- Benefits: Enjoy a competitive salary, generous holiday allowance, and perks like discounted holidays and life insurance.
- Why this job: Be part of a creative environment where your ideas can directly impact customer engagement and retention.
- Qualifications: Must have experience in CRM marketing and digital marketing roles, with strong project management skills.
- Other info: This is a permanent, full-time role with a Monday to Friday schedule.
The predicted salary is between 24000 - 36000 £ per year.
Recruit4staff is proud to be representing their client, a leading Chester-based tour operator in their search for an experienced Marketing Executive to work in their busy office based in Chester.
For the successful Marketing Executive, our client is offering:
- £28,000 - £30,000 per annum
- Days role, Monday - Friday 0900 - 1730
- Permanent role
- 23 days holiday rising 1 day per year (up to 25) + Bank Holidays
- Company Pension Scheme
- Discounted personal holidays
- Competitive Benefits Package Inc. Eye Care, Life Insurance, Retail Discounts, L&D Funding
The Role of the Marketing Executive:
- Responsible for working closely with all levels of management within the business in order to provide support in all areas of the employee lifecycle
- Supporting the CRM strategy to improve customer loyalty and retention
- Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
- Manage monthly email marketing calendar
- Deliver flawless campaign execution by working to agreed processes and SLAs
- Ensuring marketing is delivered against the agreed tone of voice and brand guidelines
- Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
- Analyse the performance of email marketing campaigns to provide actionable insights and improvements for future development
- Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders.
- Identify new target audiences for email campaigns
- Assist with day-to-day administration tasks
What our client is looking for in a Marketing Executive:
- Experience in CRM marketing - ESSENTIAL
- Proven experience in a digital marketing position / similar role - ESSENTIAL
- Strong understanding of marketing automation tools
- Experience of end-to-end email campaign development and automation - ESSENTIAL
- Experience with A/B testing
- Strong project management skills
Key skills or similar Job titles: Marketing Executive, CRM Executive, Marketing Associate, Marketing Supervisor
Commutable from: Chester, Wrexham, Runcorn, Warrington, Llay, Buckley, Flint, Deeside
For further information about this and other positions please apply now.
CRM Marketing Executive employer: Recruit4staff
Contact Detail:
Recruit4staff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest CRM marketing trends and tools. Being knowledgeable about current technologies and strategies will not only boost your confidence but also impress the hiring managers at StudySmarter.
✨Tip Number 2
Network with professionals in the CRM marketing field. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of your past email marketing campaigns. Be ready to share metrics and outcomes that demonstrate your ability to drive customer engagement and retention, which is crucial for the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform your marketing decisions. Highlighting your experience with tools like Google Analytics will set you apart from other candidates.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM marketing and digital marketing roles. Use specific examples that demonstrate your skills in email campaign development and automation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with marketing automation tools and A/B testing, and explain how you can contribute to their CRM strategy.
Highlight Relevant Skills: In your application, emphasise your project management skills and your ability to analyse email campaign performance using tools like Google Analytics. This will show that you can deliver actionable insights.
Follow Application Instructions: Ensure you follow any specific instructions provided in the job listing. This may include submitting your application through a particular platform or including certain documents. Attention to detail is key!
How to prepare for a job interview at Recruit4staff
✨Showcase Your CRM Experience
Make sure to highlight your previous experience in CRM marketing during the interview. Be prepared to discuss specific campaigns you've worked on, the tools you used, and the results you achieved. This will demonstrate your capability to support the company's CRM strategy effectively.
✨Familiarise Yourself with Marketing Automation Tools
Since the role requires a strong understanding of marketing automation tools, do some research on the specific tools the company uses. If possible, mention any relevant experience you have with these tools during the interview to show that you're ready to hit the ground running.
✨Prepare for A/B Testing Discussions
A/B testing is crucial in email marketing. Be ready to explain your experience with A/B testing, including what you tested, the outcomes, and how it influenced future campaigns. This shows your analytical skills and your commitment to optimising marketing efforts.
✨Demonstrate Strong Project Management Skills
The role requires strong project management skills, so be prepared to discuss how you manage multiple campaigns and deadlines. Share examples of how you've successfully juggled various projects in the past, ensuring you convey your ability to deliver flawless campaign execution.
