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- Tasks: Lead social media strategy across platforms like TikTok and Instagram.
- Company: Join a leading travel company with a vibrant office culture in Chester.
- Benefits: Enjoy a competitive salary, flexible hours, and generous holiday perks.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: Must have proven experience in a senior social media role and strong content creation skills.
- Other info: Opportunity to mentor a team and collaborate with creative minds.
The predicted salary is between 39000 - 52000 £ per year.
Recruit4staff is proud to represent their client, a leading Travel Company, in their search for a Head of Social Media to work in their busy office based in Chester. For the successful Head of Social Media, our client is offering:
- Starting salary of £45,000 - £50,000 (DOE)
- Monday to Friday, 9:00 am – 5:30 pm, 37.5 hours per week
- Permanent contract
- 22 days holiday rising 1 day per year (up to 25 days)
- Paid Bank Holidays
- Enhanced company pension scheme
- Enhanced maternity & paternity packages
- Discounted personal holidays and staff travel concessions
- Learning & development funding
- Friendly working environment with regular company social events
- Access to Life Insurance, Eye Care vouchers, EAP, and Employee Discounts Platform
The Role:
- Lead the overall social media strategy across TikTok, Instagram, Facebook and other relevant platforms
- Create and manage the social content calendar, ensuring consistent and engaging output aligned to brand tone
- Produce and publish platform-native content, including short-form video, stories, and reels
- Oversee community management, including DMs, comments, and audience engagement
- Drive both organic and paid social performance, leveraging platform algorithms and trends
- Manage influencer and creator partnerships, from outreach and briefing to performance tracking
- Analyse and report on key metrics, including reach, engagement, growth, and conversions
- Collaborate with internal and external creative teams and paid media agencies to align content and campaign strategy
- Mentor and line-manage Social Media Executives and champion the social function internally
- Support wider business and marketing goals through integrated social campaigns
What our client is looking for:
- Proven experience in a senior social media role – ESSENTIAL
- Proven success in growing brand presence and running effective influencer campaigns – ESSENTIAL
- Deep understanding of TikTok, Instagram, and Facebook algorithms – ESSENTIAL
- Skilled in community building, content creation, and copywriting – ESSENTIAL
- Proficiency with tools such as Hootsuite, Meta Business Suite, TikTok Ads Manager – DESIRABLE
- Strong grasp of paid social strategy and experience with performance reporting – DESIRABLE
- Excellent communication, leadership, and stakeholder management skills
Key skills or similar Job Titles: Social Media Manager, Digital Marketing Manager, Brand & Content Manager, Head of Digital, Marketing Manager, Social Strategy Lead.
Commutable From: Chester, Wrexham, Ellesmere Port, Liverpool, Northwich, Runcorn, Wirral.
For further information about this and other positions, please apply now.
Head of Social Media employer: Recruit4Staff (Wrexham) Ltd.
Contact Detail:
Recruit4Staff (Wrexham) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with the latest trends and updates on TikTok, Instagram, and Facebook. Understanding the nuances of each platform will not only help you in interviews but also demonstrate your passion and expertise in social media.
✨Tip Number 2
Showcase your previous successes in growing brand presence and running influencer campaigns. Prepare specific examples that highlight your achievements and the strategies you used to achieve them, as this will resonate well with potential employers.
✨Tip Number 3
Network with professionals in the travel industry and social media space. Attend relevant events or join online communities where you can connect with others who might provide insights or even referrals for the Head of Social Media position.
✨Tip Number 4
Prepare to discuss your approach to community management and content creation during interviews. Be ready to share your ideas on how to engage audiences effectively and how you would align social media strategies with broader business goals.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in social media management. Focus on your achievements in growing brand presence and running successful influencer campaigns, as these are essential for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with the company's needs. Mention specific platforms like TikTok, Instagram, and Facebook, and demonstrate your understanding of their algorithms.
Showcase Your Creativity: Include examples of your previous work, such as links to social media campaigns you've led or content you've created. This will help illustrate your ability to produce engaging platform-native content.
Highlight Leadership Skills: Since the role involves mentoring Social Media Executives, emphasise any leadership experience you have. Discuss how you've successfully managed teams or projects in the past to showcase your capability in this area.
How to prepare for a job interview at Recruit4Staff (Wrexham) Ltd.
✨Showcase Your Social Media Expertise
Make sure to highlight your proven experience in senior social media roles. Prepare specific examples of how you've successfully grown brand presence and executed effective influencer campaigns, as these are essential for the role.
✨Demonstrate Your Understanding of Algorithms
Since a deep understanding of TikTok, Instagram, and Facebook algorithms is crucial, be ready to discuss how you've leveraged these algorithms in past roles. Share insights on how you’ve adapted strategies based on platform trends.
✨Prepare for Community Management Questions
Expect questions about community building and engagement. Have examples ready that showcase your skills in managing audience interactions, responding to comments, and fostering a positive online community.
✨Discuss Your Leadership Style
As this role involves mentoring and managing Social Media Executives, be prepared to talk about your leadership style. Share experiences where you've successfully led a team, collaborated with creative teams, and aligned social strategies with broader business goals.
