At a Glance
- Tasks: Shape marketing technology strategies and drive data-driven customer engagement.
- Company: Join a leading tech firm with a focus on innovation and inclusivity.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Be at the forefront of marketing technology and make a real impact in the banking sector.
- Qualifications: Experience in martech strategy and strong communication skills required.
The predicted salary is between 60000 - 80000 € per year.
We are seeking an experienced Martech Strategist with strong expertise in the banking domain who will oversee the planning, execution, and successful delivery of projects.
Hybrid working: The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home; noting that you will be unable to work at home 100% of the time.
Your Role: We are seeking a visionary Martech Strategist who is responsible for shaping the marketing technology vision, roadmap, and operating model to enable data-driven, omnichannel customer engagement. This role partners with Marketing, Data, Product, and Technology teams to define use cases, evaluate platforms, architect integrations, and ensure marketing capabilities deliver measurable business outcomes.
Your Skills:
- Martech Strategy Roadmap: Shape Martech strategy and sequenced roadmap tied to business goals acquisition onboarding cross-sell retention. Build martech business case to support leadership buying.
- Use Cases definition: Define and prioritise use cases with clear requirements.
- Content Workflows: Advise on content management and marketing workflow management.
- Journeys: Advise on omnichannel journey orchestration.
- Measurement: Establish KPI framework recommend attribution incrementality approach.
- Platforms Integrations: Advise on martech platforms and their comparison and integrations.
- Artefacts: Produce exec-ready roadmaps, value cases, and risk positions.
- AIML: Identify opportunities for incorporation of AI in the Marketing process and define controls.
- Op Model: Recommend roles, responsibilities, RACI workflows.
- CXO level communication and presentation skills.
We are a Disability Confident Employer: Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Government’s Disability Confident scheme. As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who declare they have a disability and meet the minimum essential criteria for the role. Please opt in during the application process.
Martech Strategist – London, UK – Fulltime – Hybrid – London employer: Recruit4Mum
At Capgemini, we pride ourselves on being an exceptional employer, offering a dynamic hybrid work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through tailored development programmes and a culture that values diversity and inclusion, making it an ideal place for a Martech Strategist to thrive in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Martech Strategist – London, UK – Fulltime – Hybrid – London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working in martech. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous martech projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to martech strategy and customer engagement. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Martech Strategist – London, UK – Fulltime – Hybrid – London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Martech Strategist role. Highlight your experience in the banking domain and any relevant projects you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing technology and how you can contribute to our vision. Keep it engaging and personal – we love a good story!
Showcase Your Achievements:When detailing your experience, focus on measurable outcomes. Did you increase customer engagement or improve a process? We want to see the impact of your work, so don’t hold back on the numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Recruit4Mum
✨Know Your Martech Inside Out
Make sure you brush up on the latest trends and technologies in marketing tech. Be ready to discuss specific platforms and how they can be integrated to drive customer engagement. This shows you're not just familiar with the field, but that you're passionate about it too!
✨Prepare Your Use Cases
Think of real-world examples where you've defined and prioritised use cases in previous roles. Be prepared to explain how these contributed to business goals like acquisition or retention. This will demonstrate your strategic thinking and ability to deliver measurable outcomes.
✨Show Off Your Communication Skills
As a Martech Strategist, you'll need to communicate effectively with various teams. Practice explaining complex concepts in simple terms. You might even want to prepare a mini-presentation on a relevant topic to showcase your CXO-level communication skills during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current martech strategy and future plans. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals. Plus, it opens up a dialogue that can make you more memorable!
