At a Glance
- Tasks: Lead innovative marketing strategies for the world's biggest coffee brand, NESCAFÉ.
- Company: Join Nestlé, a global leader in coffee with a focus on diversity and inclusion.
- Benefits: Enjoy competitive salary, bonus scheme, flexible working, and generous holiday entitlement.
- Other info: Dynamic team environment with opportunities for personal development and growth.
- Why this job: Make a positive impact in every cup while shaping marketing plans for Europe.
- Qualifications: Experience in brand management with strong commercial acumen and project management skills.
The predicted salary is between 55000 - 60000 £ per year.
Business Area: NESCAFÉ
Location: Gatwick (Hybrid 2/ days in the office at Park House – anchor day Wednesdays)
Salary: £55,000- £60,000 annually depending on experience
Benefits:
- Competitive Bonus scheme
- 17% Car Allowance, capped at £13,000 per annum
- Generous pension scheme
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth
- Nespresso machine and allowance of capsules
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
About the role:
We have an exciting opportunity for an exceptional Senior Brand Manager to join the Mixes team in the Coffee Division based in Park House, Crawley. This role will report directly into the Marketing Manager for Mixes and will see you work on the world’s biggest coffee brand, NESCAFÉ, to deliver best in class marketing activities that support us to achieve our commercial objectives. We want to “Make a positive difference in every cup”. From creating the very first NESCAFÉ in 1938, to joining the first expedition to the top of Mount Everest or being the first coffee on the moon – we’ve been part of creating great connections that have started with a coffee and lead to even greater experiences! NESCAFÉ is the biggest coffee brand in the world and providing great quality coffee which tastes delicious and is responsibly sourced is at the top of our agenda. At the same time, we’re operating in a business environment that is more competitive and challenging than ever before. Be the one to join us; a dynamic team that never stops pushing the boundaries to delight its consumers! When joining our team in the UK, you’re joining one of the most important markets globally and will be part of shaping plans not only for the UK but for the whole of Europe.
Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, and creating engaging consumer communications. You’ll be working daily with cross-functional teams to make your plans come to life.
Your impact:
As a Senior Brand Manager, you will be responsible for the full NESCAFÉ Mixes (Foaming and Non-Foaming) portfolio. You will work with the Zone & SBU teams to lead the development of the Foaming & Non-Foaming coffee category by executing significant innovation projects & identifying new growth opportunities.
Key responsibilities:
- Driving brand performance by delivering sales, market share and profit targets across the Nescafé Mixes portfolio.
- Leading media strategy and investment decisions, leveraging insights, econometrics and performance data to optimise plans.
- Translating consumer, shopper and category insights into actionable brand initiatives, innovation pipelines and pack/price strategies.
- Building compelling commercial propositions and lead innovation from concept to launch in collaboration with above-market and technical teams.
- Monitoring market, category and competitor trends to evaluate marketing effectiveness and proactively adapt brand plans in a dynamic FMCG environment.
Your ingredients for success:
Ideally, we are looking for an experienced marketer who is already operating at a SBM level, or an exceptional BM who is ready to step up. Someone who has exceptionally strong commercial acumen coupled with the ability to influence well within the matrix to deliver the best brand experiences alongside our above-market colleagues. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brand, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role.
Required skills and abilities:
- Influence and align senior stakeholders across local, market and European teams with confidence.
- Proactively steer brand plans and key initiatives, ensuring effective collaboration at the right moments.
- Communicate with impact, from small-group discussions to large presentations for internal and customer audiences.
- Manage multiple complex projects end-to-end, including leading successful new product launches.
- Bring strong FMCG experience (with beverages/coffee a bonus), thriving in a fast-paced, results-driven environment.
Application dates:
Advert posting date: 22nd May 2026
Advert closing date: 5th June 2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery. At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
Senior Brand Manager (Crawley, GB, RH10 9AD) employer: Recruit4Mum
Nestlé is an exceptional employer that prioritises personal development and growth, offering a competitive salary and benefits package including a generous pension scheme and flexible working options. With a vibrant work culture that champions diversity and inclusion, employees are empowered to make a meaningful impact on the world’s biggest coffee brand, NESCAFÉ, while enjoying the unique advantage of being part of a dynamic team in a key market for Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager (Crawley, GB, RH10 9AD)
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Nestlé, especially those in marketing roles. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into NESCAFÉ’s history, their latest campaigns, and market trends. Show them you’re not just passionate about coffee but also about making a positive impact.
✨Tip Number 3
Practice your pitch! You’ll want to communicate your ideas clearly and confidently. Mock interviews with friends can help you nail down your delivery and make a great impression.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows your enthusiasm and keeps you on their radar. Plus, it’s a nice touch that can set you apart from other candidates.
We think you need these skills to ace Senior Brand Manager (Crawley, GB, RH10 9AD)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Brand Manager role. Highlight your relevant experience in FMCG and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about NESCAFÉ and how your skills can help drive brand performance. Keep it engaging and personal!
Showcase Your Results:When detailing your past roles, focus on quantifiable results. Whether it's sales growth or successful product launches, we want to see how you've made an impact in previous positions.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Recruit4Mum
✨Know Your NESCAFÉ Inside Out
Before the interview, dive deep into the NESCAFÉ brand. Understand its history, values, and current market position. Familiarise yourself with their latest campaigns and innovations, as this will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Commercial Acumen
As a Senior Brand Manager, you'll need to demonstrate strong commercial skills. Prepare examples of how you've driven brand performance in previous roles. Be ready to discuss specific metrics like sales growth or market share improvements that you've achieved.
✨Prepare for Cross-Functional Collaboration
This role involves working with various teams, so be prepared to discuss your experience in cross-functional projects. Think of examples where you've successfully collaborated with marketing, sales, or technical teams to launch a product or campaign.
✨Communicate with Impact
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a past project or a brand strategy you've developed, as this can showcase your ability to communicate complex ideas effectively.
