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- Tasks: Lead and inspire a sales team to achieve ambitious targets in the CNC machine tools sector.
- Company: Join a globally renowned manufacturer known for innovation and cutting-edge technologies.
- Benefits: Enjoy a competitive salary, performance incentives, and opportunities for professional growth.
- Why this job: Be part of a market leader, driving strategy and making a real impact in the industry.
- Qualifications: 5+ years in capital equipment sales, strong negotiation skills, and team leadership experience required.
- Other info: Full UK driving licence needed; prior CNC experience is a plus.
The predicted salary is between 43200 - 72000 £ per year.
General Sales Manager – Northern Region Sector: CNC Machine Tools | Metal Cutting | Capital Equipment Location: North UK (Field Based) Package: Competitive, leadership-level salary + performance incentives Recruiting Partner: Recruit Engineering – Specialists in Machine Tool Talent The Opportunity We’re exclusively recruiting on behalf of a globally renowned machine tool manufacturer, recognised for their innovation, heritage, and cutting-edge CNC technologies. This General Sales Manager role presents a rare opportunity to lead a well-established northern territory sales team for a true market leader in the metal cutting industry. This senior leadership position reports into the UK Sales Director and is responsible for leading a team of Area Sales Managers and Sales Engineers. You’ll play a pivotal role in driving regional strategy, supporting the achievement of a circa £22M capital equipment sales target, and further strengthening market presence across your territory. Key Responsibilities Lead, coach, and inspire a team of high-performing sales professionals Develop individual capabilities through regular 1-to-1s and structured coaching Manage daily and long-term sales forecasting through CRM platforms Strengthen relationships with key customers and internal stakeholders Support succession planning, team structure, and continuous improvement initiatives Deliver growth in both existing and new accounts across a diverse CNC portfolio Align internal resources (Applications, Service, Technical Support) to meet customer needs Ensure accurate documentation, commercial terms, and payment milestones are met Report monthly performance and contribute to wider strategic business planning Represent the brand and its values with professionalism and credibility Candidate Profile Essential Experience: Minimum 5 years of capital equipment sales experience in engineering/manufacturing Strong commercial acumen and high-value negotiation skills Proven success managing or mentoring sales teams (or ready to take that next step) Excellent communicator, able to engage and influence at all business levels Proficient with CRM systems and sales forecasting tools Comfortable managing high revenue targets with precision and accountability Full UK driving licence Desirable: Prior experience in CNC machine tool or metal cutting technologies Team leadership within a structured, target-driven environment By applying for this position, you consent to Recruit Engineering processing and storing your personal data, including your CV, contact details, and any other relevant information, for the purpose of providing work-finding services. This consent includes forwarding your details to our clients and storing your information on our recruitment software database. Your consent will last for two years, and you can withdraw it at any time by contacting us in writing or via email
General Sales Manager employer: Recruit Engineering
Contact Detail:
Recruit Engineering Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Sales Manager
✨Tip Number 1
Network within the CNC machine tools and metal cutting industry. Attend relevant trade shows, conferences, or local meetups to connect with professionals who might provide insights or referrals for the General Sales Manager position.
✨Tip Number 2
Research the company’s recent projects and innovations in CNC technologies. Being knowledgeable about their products and market position will help you stand out during interviews and discussions.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed sales teams in the past. Use specific examples that demonstrate your ability to inspire and develop team members.
✨Tip Number 4
Familiarise yourself with CRM systems and sales forecasting tools commonly used in the industry. Being able to speak confidently about these tools will show your readiness for the role and your commitment to achieving sales targets.
We think you need these skills to ace General Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in capital equipment sales and team leadership. Use specific examples that demonstrate your success in managing sales teams and achieving targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the CNC machine tool industry. Mention how your skills align with the responsibilities of the General Sales Manager role and express your enthusiasm for leading a high-performing sales team.
Highlight Key Achievements: In your application, emphasise your key achievements in previous roles, particularly those related to sales forecasting, customer relationship management, and team development. Quantify your successes where possible to make a stronger impact.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a leadership position.
How to prepare for a job interview at Recruit Engineering
✨Showcase Your Leadership Skills
As a General Sales Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed or mentored sales teams in the past. Highlight specific instances where your coaching led to improved performance.
✨Demonstrate Commercial Acumen
This role requires strong commercial skills. Be ready to talk about your experience with high-value negotiations and how you've achieved sales targets in previous roles. Use concrete figures to illustrate your success and understanding of the market.
✨Familiarise Yourself with CRM Tools
Since managing sales forecasting through CRM platforms is crucial, ensure you are well-versed in the systems you've used. Discuss how you've leveraged these tools to track performance and drive sales strategies effectively.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios related to team management, customer relationship building, and achieving sales targets. This will demonstrate your readiness for the challenges of the role.
