Marketing Manager Manchester, UK Marketing

As the lead marketer for Re:course AI (Growth, B2B), you will build and execute the strategy to drive rapid growth of B2B customer accounts. You will be able to set up detailed campaigns and equally are able to assess the bigger picture. You will know how to lead, communicate, influence, and exhibit good judgment to tailor messages across different stakeholders and levels. The business is looking for a proven B2B marketer with excellent communication skills who has demonstrated success in implementing innovative and traditional campaigns across the broad spectrum of present-day marketing channels, with the capability to drive both day-to-day execution and the strategic vision of the organisation working closely with the leadership team and cross-functionally to deliver results.

About Re:course: The world of healthcare has never been more open to opportunity. At Re:course, our vision is to unlock the potential of the healthcare workforce and transform patient care. We exist to create experiences that change lives. Using our simulation-based skills development platform, clinicians can talk to conversational AI-powered Digital Humans in complex scenarios. By providing instant feedback anytime, anywhere, we support individuals to thrive in real-world settings, while hospitals accelerate staff learning curves to eradicate errors and inequalities in patient care. First founded by a medical doctor and PhD in Artificial Intelligence, Re:course is proud to work with the NHS, MoD, and some of the best medical schools and life sciences companies in the world. Our values sit at the heart of everything we do - we’re obsessive about potential, tenacity, transparency, and performance.

What you’ll be doing:

• You will be responsible for executing the company’s growth strategy, taking full ownership across email and content marketing, events marketing (webinars, conferences etc.), social media, and PR.
• You will help build and drive efficiency and effectiveness of the customer funnel by setting the roadmap and through constant testing. This will require you to collaborate cross-functionally with different teams on opportunities to drive growth.
• You will own setting key performance targets (e.g. new leads, retention), forecasting and reporting on results.
• Work closely with the sales team to ensure content cadence aligns with sales cycles.
• Identifying the right channels and platforms that maximise engagement with our target life science audience.

Required Experience:

• 4+ years of experience in a B2B SaaS marketing role.
• Experience working across the full B2B marketing funnel, both lead generation and retention (customer acquisition, conversion and engagement).
• Focus on performance-based growth marketing, with experience executing account-based marketing plans.
• Experience with marketing automation software.
• Strong communication and writing skills.

Preferred Experience:

• Track record in B2B lead generation in healthcare or life sciences.
• Experience in early stage start-up/scale-up businesses.
• Experience working with creative teams, including creative brief development.

What we offer:

• Competitive salary, pension and other incentives where appropriate.
• Opportunity for rapid progression and personal growth.
• 29 days paid holiday each year.
• Spacious city centre office (our own entire floor).
• Regular company social events & getaways.

Re:course is an equal opportunities employer and we pride ourselves on having a diverse team.