At a Glance
- Tasks: Lead strategic marketing and product launches in the rare diseases sector.
- Company: Join a pioneering pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on ethics and integrity.
- Why this job: Make a real impact in patients' lives while driving innovative marketing strategies.
- Qualifications: 15+ years in pharma/biotech with senior marketing leadership experience.
The predicted salary is between 100000 - 130000 £ per year.
The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato-Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross-functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development. This role offers a high-impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross-functional teams, market insights, and business planning across geographies. It is a unique platform to make a meaningful impact. Collaborative, fast-paced and interculturally agile, this executive will be a role model for Recordati’s values and a champion of ethics and integrity.
Key Responsibilities
- Develop and lead the global brands positioning, marketing strategy and long-range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives.
- Translate corporate goals into annual marketing plans and calendars, setting priorities and performance objectives for brands and markets.
- Develop and lead integrated product launch plans (from late-stage development through commercialization) in partnership with cross-functional and regional teams, ensuring timely execution of pre-launch, launch, and post-launch activities.
- Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge.
- Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long-term value for each brand, supporting business cases development.
- Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028.
- Guide the creation of core promotional tools and training programs for field teams, equipping local commercial teams with the knowledge and resources to effectively promote the products.
- Audit global marketing content and campaigns, verifying accuracy, ethical standards, and consistency with brand messaging.
- Act as the point of contact for resolving any issues/opportunities related to business opportunities, marketing practices or product communications in collaboration with other functions (Medical, Regulatory, Legal, Patients Engagement).
- Represent the company’s brands at major industry and scientific events and conferences to enhance visibility and reputation.
- Work alongside Medical Affairs teams to engage KOLs and clinical experts, cultivating them as advocates for the company’s products.
- Support collaborations with patient organizations on specific projects to ensure the patient perspective is considered in marketing initiatives.
- Manage the global marketing budget for the assigned portfolio, ensuring efficient allocation of resources to high-priority activities, monitoring marketing spend and adjust plans to optimize the impact of investments.
- Recommend new investments supported by business cases when needed.
- Ensure the growth and engagement of the Global Medo marketing team by fostering a culture of accountability, empowerment, and continuous development.
- Provide clear expectations, regular feedback, and coaching; support learning initiatives; and promote individual contributions aligned with franchise/company strategy.
- Actively contribute to ensuring high level of engagement of the cross functional team dedicated to the brand/portfolio.
Required Education
- Degree in Business Administration, Marketing, Pharmacy or a related field.
Required Skills and Experience
- Minimum 15 years’ of experience in the pharmaceutical/biotech industry with at least 5 years in a senior Marketing leadership role.
- Demonstrated experience in rare diseases or orphan drugs, ideally in both development and commercial settings.
- Experience in developing and executing marketing strategies, leading global product/brand launches, influencing senior leaders and managing brands in multiple markets.
- Working experience in international contexts, preferable global ones.
- Proven ability to operate in a matrix environment.
Required Behaviours and Competencies
- Strategic thinking & Global perspective.
- Resilience & Adaptability.
- Proactivity in change, open to innovation.
- Networking and Collaborating.
- Results Orientation.
- Project Management.
- Managing People.
Required Languages
- Fluency in English is required for this role. Knowledge of any additional language will be considered a plus.
Travel required in %
- 20-30%.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise in Hemel Hempstead employer: Recordati
At Recordati, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work environment that fosters innovation and personal growth. As a Senior Director in our Metabolic and Dermato-Oncology Franchise, you will have the unique opportunity to lead impactful marketing strategies and product launches while working alongside a diverse team of professionals dedicated to making a difference in rare diseases. Our commitment to employee development, ethical practices, and a culture of accountability ensures that you will thrive in your role and contribute meaningfully to our mission.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise in Hemel Hempstead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Recordati and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Recordati are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Recordati on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Recordati. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise in Hemel Hempstead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Recordati. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Recordati:Show us that you’ve done your homework! In your application, briefly mention what you admire about Recordati’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Recordati
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Recordati will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Recordati, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
