Demand Generation Executive

Our client is a growing B2B MarTech SaaS company that helps global organisations build trust and reach through employee advocacy and executive influence on social media.

As Demand Generation Executive, you’ll help turn campaign plans into high-quality inbound enquiries and qualified sales opportunities. Reporting to the Demand Generation Lead, you’ll focus on campaign delivery, email automation and accurate CRM data in HubSpot.

Your initial focus will be email campaigns, nurture journeys and HubSpot operations, with increasing involvement in webinars, events and new digital channels. You’ll have support to deepen your technical skills and take on more responsibility as the marketing function grows.

What you’ll do

• Build and improve email campaigns and automated nurture journeys in HubSpot, including audience segmentation, behavioural triggers, personalisation and A/B testing.
• Keep CRM data accurate through well-maintained contact properties, lifecycle stages, lists and imports. Use workflows to reduce manual administration.
• Support campaigns across email, paid media, webinars and remarketing. Set up assets, audiences and UTMs, check lead flow and monitor budgets and performance.
• Keep inbound enquiry statuses up to date and check that HubSpot reports and dashboards provide reliable data.
• Help set up and monitor HubSpot AI agents, reviewing outputs, checking accuracy and flagging improvements.
• Run webinar and event operations as programmes launch, including registration, reminders, attendee and no-show follow-up, lead imports and post-event nurture.

Who you are

• You have around 2–3 years’ B2B marketing experience, including hands‑on campaign execution in a demand or growth-focused role.
• You’ve used HubSpot hands‑on, including email campaigns and workflows, with experience across Marketing Hub and Sales Hub.
• You understand how automation, segmentation, lifecycle stages and CRM data work together.
• You’re comfortable with UTMs, campaign tracking, performance reporting and A/B testing.
• You have a basic understanding of HTML/CSS for email templates or landing pages.
• You’re organised, detail-oriented and proactive about checking your work and spotting issues.
• You learn new tools quickly, communicate clearly and can manage your workload independently in a remote team.
• HubSpot certifications, B2B SaaS experience, webinar operations and advertising‑platform experience are welcome additions.

What’s on offer

• Fully remote working within the UK
• 25 days’ annual leave plus UK bank holidays
• MacBook Air
• A highly rated workplace culture and regular company socials
• Clear scope to progress into broader campaign and channel responsibilities

Requirements added by the job poster

• Authorised to work in the United Kingdom without sponsorship.

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