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- Tasks: Lead data-driven digital marketing strategies and enhance customer experiences.
- Company: Recognise Bank, a modern business bank supporting UK SMEs with tailored solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact in a fast-paced environment while driving innovative marketing strategies.
- Qualifications: Experience in digital marketing, analytics, and campaign management.
- Other info: Join a diverse team that values integrity, curiosity, and making a difference.
The predicted salary is between 36000 - 60000 £ per year.
Hello, We are Recognise Bank; a modern business bank built to support the UK’s SMEs with tailored lending and savings solutions. Founded in 2017 by experienced business owners, we set out to challenge traditional banking by offering more flexibility, understanding, and practical support to help businesses thrive. Since receiving our banking licence in 2021, we’ve built a loyal customer base and a strong, diverse team that puts people first. Our vision is building stronger futures with bespoke financial solutions. We understand that no two financial needs are the same, which is why we work closely with UK SMEs and individuals to unlock potential others often overlook.
Through smart, flexible lending and savings products, we’re here to build and grow stronger futures for lasting success. Our values shape how we work and grow together:
- Can do, will do: We take ownership, solve problems, and adapt as our customers’ needs evolve.
- Be brilliant: We show up with curiosity and energy, always striving for better.
- Do the right thing: We act with integrity, responsibility, and care in everything we do.
- Make a difference: We focus on impact, helping our customers, colleagues, and communities succeed.
About the role: As a Digital Marketing and Insight Manager, you will lead the development and execution of data-driven digital marketing strategies to drive growth and enhance customer and broker experiences. You will combine hands-on delivery across SEO, paid social, email marketing, CMS platforms and marketing automation with deep analytical expertise, using tools such as GA4, Data Studio and Power BI to optimize performance and generate actionable insights. You will oversee customer and broker feedback programmes, manage third-party agencies and suppliers, and work closely with senior stakeholders to shape strategy, while balancing multiple priorities in a fast-paced, collaborative environment.
Key Responsibilities:
- Own CMS updates and work with technical partners to optimize user journeys (linked to KPIs), conversion rates and on-site experience.
- Lead on planning and executing digital campaigns across SEO, paid search, paid social, and display channels – ensuring all activity is on-brand, compliant and performance driven.
- Develop and optimize the email marketing strategy, including automation, segmentation, and performance tracking to improve engagement and conversion.
- Manage the social media channels and content calendar, ensuring posts are consistent with brand tone, relevant and compliant.
- Own lifecycle marketing, automation and CRM initiatives to enhance targeting and personalisation.
- Manage and analyze customer and broker feedback programmes (NPS, Trustpilot, broker satisfaction).
- Translate data and feedback into clear insight reports and recommendations for marketing and product teams.
- Build and maintain performance dashboards covering email KPIs, campaign ROI, conversion tracking, and overall marketing effectiveness.
- Propose and manage digital budgets and channel allocations in line with strategic priorities.
- Lead SEO and paid media activity with external agencies, ensuring campaigns are measurable, cost-effective and continually optimized.
- Partner with the Marketing Manager to integrate insight into journey design and campaign planning.
Digital Marketing & Insights Manager employer: Recognise Bank
Contact Detail:
Recognise Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Insights Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and insights. This is a great way for us to see your hands-on experience and creativity in action, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews like a pro! Research Recognise Bank, understand our values, and think about how your experience aligns with our mission. We love candidates who can demonstrate their knowledge and passion for what we do.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team and contributing to our vision.
We think you need these skills to ace Digital Marketing & Insights Manager
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our mission to support UK SMEs. Share specific examples of campaigns you've led or insights you've gained that demonstrate your passion and expertise.
Tailor Your Application: Make sure to customise your application to reflect the key responsibilities and skills mentioned in the job description. Highlight your experience with SEO, email marketing, and data analysis, as these are crucial for the role. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Include any tools you’ve used, like GA4 or Power BI, and how you’ve leveraged data to drive marketing decisions. We appreciate candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you get all the updates about your application status. Plus, it shows you’re keen on joining our team at Recognise Bank!
How to prepare for a job interview at Recognise Bank
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, like GA4, Data Studio, and Power BI. Be ready to discuss how you've used these tools in past roles to drive insights and optimise campaigns.
✨Showcase Your Analytical Skills
Prepare examples of how you've translated data into actionable insights. Think about specific campaigns where your analysis led to improved performance or customer engagement, and be ready to share those stories.
✨Understand Their Values
Recognise Bank values integrity, curiosity, and making a difference. Reflect on how your personal values align with theirs and prepare to discuss instances where you've demonstrated these qualities in your work.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you had to balance multiple priorities or adapt strategies based on feedback, and be ready to explain your thought process.
