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For Companies At a Glance
- Tasks: Lead marketing and PR strategies to boost brand awareness and engagement.
- Company: Recognise Bank is a modern business bank focused on supporting SMEs with tailored financial solutions.
- Benefits: Enjoy 25 days off, work from anywhere for 4 weeks, and flexible hybrid working.
- Why this job: Join a dynamic team dedicated to empowering businesses and making a real impact in the banking industry.
- Qualifications: You need a degree, CIM Level 4, and 4+ years of senior marketing experience in financial services.
- Other info: We celebrate diversity and are committed to an inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Hello,
We are Recognise Bank.
Our vision is to become the UK’s leading business bank, providing tailored lending and savings solutions designed to meet the unique needs of modern SMEs.
Founded in 2017 by experienced business owners, Recognise Bank was born out of a shared frustration with the traditional banking industry’s lack of understanding, flexibility, and certainty for small and medium-sized businesses. We believed there was a better way to serve the SME community—and we set out to create it. In 2021, we received our banking licence and quickly built a strong community of loyal business customers, supported by our dedicated, diverse, and expert team. At Recognise Bank, our customers are at the heart of everything we do. We offer a range of flexible lending solutions and secure, FSCS-protected savings accounts with competitive interest rates, empowering businesses to thrive with confidence.
About the role
As Head of Marketing and PR at Recognise Bank, you will develop and execute both internal and external marketing and communications strategy for Recognise Bank, for the purposes of enhancing brand awareness, increasing conversions and supporting the business strategy. Define and embed the brand to a range of stakeholders, tailor messaging and develop marketing and communications campaigns and activity.
Key Responsibilities
- Strategy & Campaigns: Develop & run marketing strategy & campaigns.
- Define success metrics & apply insights.
- Digital & Branding: Manage website, social media & brand consistency.
- Maintain clear, unified messaging.
- Engagement & Relationships: Build industry connections & engage stakeholders.
- Identify target markets & personas.
- Compliance & Analysis: Ensure compliance & analyze performance.
- Conduct GDPR-compliant research.
- Operations & Crisis Management: Lead campaigns, PR & crisis communications.
- Manage events, budget & internal messaging.
- Follow company policies & compliance rules.
Required Qualifications
- Degree or equivalent experience.
- CIM Level 4 or similar qualification.
- 4+ years' senior marketing & communications experience in financial services.
- Proven success in marketing campaigns.
- Digital strategy expertise & trend knowledge.
- Strong social media & financial promotions knowledge.
- Media handling experience.
- Skilled in integrated communications & campaign execution.
- Experience in brand development & awareness.
Why join:
Generous Time Off: 25 days of annual leave plus bank holidays.
Work From Anywhere: 4 weeks of Work From Anywhere allowance per year.
Learning & Development: Support for professional growth through tailored training and development programs.
Hybrid Working: Flexible working model with 3 days in the office and 2 days remote per week.
Recognise Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Head of Marketing and Public Relations employer: Recognise Bank Limited
Contact Detail:
Recognise Bank Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Public Relations
✨Tip Number 1
Familiarize yourself with Recognise Bank's mission and values. Understanding their commitment to SMEs will help you tailor your approach and demonstrate how your marketing strategies can align with their vision.
✨Tip Number 2
Showcase your experience in developing successful marketing campaigns specifically in the financial services sector. Be ready to discuss specific metrics and outcomes that highlight your impact in previous roles.
✨Tip Number 3
Network with professionals in the financial services industry, especially those who have experience with SMEs. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and social media, particularly as they relate to the financial sector. Being knowledgeable about current trends will position you as a forward-thinking candidate.
We think you need these skills to ace Head of Marketing and Public Relations
Some tips for your application 🫡
Understand the Company: Take some time to research Recognise Bank. Familiarize yourself with their mission, values, and the specific challenges they aim to address in the SME sector. This will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasize your senior marketing and communications experience, particularly in financial services. Provide specific examples of successful campaigns you've led and how they contributed to brand awareness and conversions.
Showcase Digital Expertise: Given the importance of digital strategy in this role, make sure to highlight your expertise in managing websites and social media. Discuss any relevant tools or platforms you are proficient in that can enhance brand consistency and engagement.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the marketing landscape within financial services. Tailor your messaging to reflect how you can contribute to Recognise Bank's vision and objectives.
How to prepare for a job interview at Recognise Bank Limited
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific metrics that demonstrate your success and how you tailored strategies to meet the needs of different stakeholders.
✨Understand the Financial Services Landscape
Familiarize yourself with current trends in the financial services sector. Be ready to discuss how these trends can influence marketing strategies and how Recognise Bank can leverage them to enhance brand awareness.
✨Demonstrate Digital Savvy
Since digital strategy is crucial for this role, come equipped with examples of how you've successfully managed social media and online branding. Discuss tools and techniques you’ve used to maintain brand consistency across platforms.
✨Prepare for Crisis Management Scenarios
Think about potential crisis situations that could arise in the banking sector and how you would handle them. Be ready to share your experience in managing PR crises and maintaining clear communication during challenging times.
