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- Tasks: Lead impactful digital campaigns across YouTube and programmatic platforms.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career growth, mental wellbeing support, and flexible work options.
- Why this job: Be at the forefront of digital innovation and make a real impact.
- Qualifications: 3-5 years in programmatic media management and strong digital marketing skills.
- Other info: Collaborative environment with opportunities for learning and development.
The predicted salary is between 36000 - 60000 £ per year.
Vestacy is a standalone company with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands, helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
The Digital Activation Hub Team at Vestacy is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead, you will be responsible for ensuring our digital media is planned strategically and executed with precision across key programmatic platforms.
The Programmatic Media Manager plays a pivotal role in leading Essential Home’s category media activations, with a strategic focus on delivering impactful digital campaigns across BVOD, YouTube, and Online Display channels. This role involves providing critical support to the local media team and global teams, ensuring alignment with Essential Home’s overarching media objectives. You will oversee the daily media performance across BVOD/SVOD, YouTube, and Online Display & Video channels, ensuring campaign optimizations are implemented.
Your responsibilities
- Strategic (30%): Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals. Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks. Develop and update digital channel playbooks, championing best practices and new platform capabilities. Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
- Execution and Optimization (70%): Manage end-to-end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup. Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs. Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact. Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
The experience we’re looking for
- 3–5 years of hands-on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels.
- Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs.
- Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
- Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
The skills for success
- Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, Media Planning, Media Strategy, Negotiation.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in High Barnet employer: Reckitt
Contact Detail:
Reckitt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in High Barnet
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is a great way to demonstrate your expertise in digital media and programmatic campaigns to potential employers.
✨Tip Number 3
Prepare for interviews by researching Vestacy and their brands. Understand their marketing goals and think about how your experience aligns with their needs. Tailor your responses to show how you can contribute to their mission of transforming houses into homes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Vestacy.
We think you need these skills to ace Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in High Barnet
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Digital Media Manager role. Highlight your hands-on experience with programmatic media campaigns and any relevant KPIs you've worked with.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital media and how you can contribute to Vestacy's mission. Share specific examples of past successes in campaign execution and optimisation.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and execute media activation plans. We want to see how you’ve used audience insights to drive impactful campaigns in the past.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the process!
How to prepare for a job interview at Reckitt
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of programmatic media, BVOD, YouTube, and Online Display channels. Be ready to discuss specific campaigns you've managed and the KPIs you focused on. This will show that you understand the role and can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed and executed media activation plans in the past. Think about how you aligned these with marketing goals and what insights you derived from audience translations. This will demonstrate your ability to think strategically, just like Vestacy expects.
✨Be Ready for Real-Time Optimisation Questions
Expect questions about how you've monitored campaign performance and made real-time adjustments. Have examples ready where you improved efficiency or met KPIs through quick decision-making. This will highlight your hands-on experience and problem-solving skills.
✨Collaborate Like a Pro
Since collaboration is key in this role, be prepared to discuss how you've worked with cross-functional teams and external partners. Share specific examples of successful collaborations that led to campaign success, showcasing your teamwork and communication skills.