At a Glance
- Tasks: Lead digital media trading operations and manage a team of Digital Media Managers.
- Company: Join Reckitt Essential Home, a dynamic company with world-class brands.
- Benefits: Enjoy competitive pay, parental benefits, mental health support, and share options.
- Other info: Embrace a culture of learning, innovation, and collaboration.
- Why this job: Shape the future of digital media in a fast-paced, innovative environment.
- Qualifications: 7+ years in digital media buying, with leadership experience preferred.
The predicted salary is between 48000 - 72000 £ per year.
Overview
With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.
The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting directly to the Head of Digital Trading – you will be responsible for managing a team of Digital Media Managers, helping to streamline key processes across activation planning, whilst facilitating the sharing & embedding of platform best practices across our operations.
About the role
The Digital Trading Lead is instrumental in driving Reckitt Essential Home’s digital media trading operations, with a strategic focus on campaign activation planning and in-platform buying. As the senior lead in-market, you will ensure that all digital campaigns adhere to all media governance processes, established best practices, and inline with the brands marketing goals. Your role involves acting as the primary point of escalation for the Europe & LATAM Consumer Engagement team, facilitating the resolution of performance issues, addressing finance queries, and enhancing team processes to meet key deliverables.
You will strategically manage the team’s workload, assigning campaigns to digital traders and identifying resource needs to support optimal performance. By leveraging your expertise, you will improve operational efficiency and ensure that digital media activations are executed with BIC strategic planning, precision and excellence. Your leadership will be crucial in maintaining high standards and driving continuous improvement in Reckitt’s digital media strategy.
You will oversee the planning & execution of digital media buying across the CE Brand Pods. You will be the in-market escalation point for the Consumer Engagement team – assisting in managing expectations & enforcing the agreed scope/deliverables of the team. Working with the digital media managers, operationalize and scale channel best practices (Social, YouTube, Programmatic and Retail Media) by leading the adoption of platform capabilities, planning principles, bidding strategies & effective campaign setups. Support the global trading head in the adoption of the current/future processes of the digital trading unit, thus recommending process improvements & automation opportunities. Deploy and drive adoption of key Reckitt ad tech tools, whilst providing clear trainings and recommendations on usage alongside the team. Work with the media ecosystem and partners (Meta, Google, TikTok, Amazon) to drive knowledge and inspiration sessions, bring forth and test new capabilities where necessary. Support Annual brand planning presentations working with the team to provide clear inputs on audiences, phasing, KPIs and placement strategies across platforms. Support the global trading head & comms lead develop and adopt global activation frameworks, digital media GSMs, media productivity levers. Foster a culture of learning, innovation and collaboration by providing constructive feedback and regular team reviews. Assign campaigns to the Digital Associates to activate in-platform, helping to coordinate & distribute workload across the team. Ensure all media trading activities comply with industry regulations & ethical standards. Manage the team quarterly finance cross-charges and handle ongoing invoice queries.
The experience we\\\'re looking for
- Minimum of 7 years’ experience in digital media buying/planning, with at least 2 years in a leadership role
- Strong understanding of the digital media ecosystem & operating biddable platforms
- Experience working & presenting to senior stakeholders
- Proven track record of managing teams & delivering business results
- Having worked on key projects/tasks that involved developing, implementing & scaling process improvements across media workflows
The skills for success
Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, Media Planning, Media Strategy, Negotiation.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\\\'s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\\\'s pay for performance philosophy.
Equality We recognise that in real life, great people don\\\'t always \\\'tick all the boxes\\\'. That\\\'s why we hire for potential as well as experience. Even if you don\\\'t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Digital Trading Lead - EU in Slough employer: Reckitt
Reckitt Essential Home is an exceptional employer that champions a diverse and inclusive culture, fostering a dynamic work environment where innovation thrives. With a strong focus on employee wellbeing, career growth opportunities, and a commitment to recognising outstanding performance, this role offers a unique chance to lead in digital media trading while being part of a team that values collaboration and continuous improvement. Located in a vibrant market, employees benefit from a supportive atmosphere that encourages personal and professional development, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Trading Lead - EU in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reckitt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reckitt are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reckitt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Trading Lead - EU in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reckitt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reckitt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reckitt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reckitt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reckitt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reckitt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
