Digital Trading Lead - EU

Overview

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

The Digital Activation Hub Team at Reckitt Essential Home is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in campaign performance. Reporting directly to the Head of Digital Trading – you will be responsible for managing a team of Digital Media Managers, helping to streamline key processes across activation planning, whilst facilitating the sharing & embedding of platform best practices across our operations.

About the role

The Digital Trading Lead is instrumental in driving Reckitt Essential Home’s digital media trading operations, with a strategic focus on campaign activation planning and in-platform buying. As the senior lead in-market, you will ensure that all digital campaigns adhere to all media governance processes, established best practices, and inline with the brands marketing goals. Your role involves acting as the primary point of escalation for the Europe & LATAM Consumer Engagement team, facilitating the resolution of performance issues, addressing finance queries, and enhancing team processes to meet key deliverables.

You will strategically manage the team’s workload, assigning campaigns to digital traders and identifying resource needs to support optimal performance. By leveraging your expertise, you will improve operational efficiency and ensure that digital media activations are executed with BIC strategic planning, precision and excellence. Your leadership will be crucial in maintaining high standards and driving continuous improvement in Reckitt’s digital media strategy.

You will oversee the planning & execution of digital media buying across the CE Brand Pods. You will be the in-market escalation point for the Consumer Engagement team – assisting in managing expectations & enforcing the agreed scope/deliverables of the team. Working with the digital media managers, operationalize and scale channel best practices (Social, YouTube, Programmatic and Retail Media) by leading the adoption of platform capabilities, planning principles, bidding strategies & effective campaign setups. Support the global trading head in the adoption of the current/future processes of the digital trading unit, thus recommending process improvements & automation opportunities. Deploy and drive adoption of key Reckitt ad tech tools, whilst providing clear trainings and recommendations on usage alongside the team. Work with the media ecosystem and partners (Meta, Google, TikTok, Amazon) to drive knowledge and inspiration sessions, bring forth and test new capabilities where necessary. Support Annual brand planning presentations working with the team to provide clear inputs on audiences, phasing, KPIs and placement strategies across platforms. Support the global trading head & comms lead develop and adopt global activation frameworks, digital media GSMs, media productivity levers. Foster a culture of learning, innovation and collaboration by providing constructive feedback and regular team reviews. Assign campaigns to the Digital Associates to activate in-platform, helping to coordinate & distribute workload across the team. Ensure all media trading activities comply with industry regulations & ethical standards. Manage the team quarterly finance cross-charges and handle ongoing invoice queries.

The experience we\\\’re looking for

• Minimum of 7 years’ experience in digital media buying/planning, with at least 2 years in a leadership role
• Strong understanding of the digital media ecosystem & operating biddable platforms
• Experience working & presenting to senior stakeholders
• Proven track record of managing teams & delivering business results
• Having worked on key projects/tasks that involved developing, implementing & scaling process improvements across media workflows

The skills for success

Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, Media Planning, Media Strategy, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\\\’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\\\’s pay for performance philosophy.

Equality We recognise that in real life, great people don\\\’t always \\\’tick all the boxes\\\’. That\\\’s why we hire for potential as well as experience. Even if you don\\\’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.