At a Glance
- Tasks: Support the Vanish brand in Europe through innovative marketing strategies and creative communications.
- Company: Join a leading FMCG company focused on household care and fabric care products.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to influence and lead in a fast-paced environment.
- Why this job: Make a real impact on brand equity and creativity while working with diverse teams.
- Qualifications: Experience in brand management and project management within the FMCG sector.
The predicted salary is between 36000 - 60000 £ per year.
This position is responsible for supporting the Vanish portfolio with a focus on Europe:
- Support defining activation roadmap & timing to enable IMEX and Area target delivery.
- Ensure CGO 3Yr plan fit for purpose for region / key markets.
- Support innovation delivery to IMEX and sign-off of Launch recommendations for key initiatives.
- Support delivery of the activation toolkits to IMEX encompassing communication assets, trade story, 4P principles.
Responsibilities & Accountabilities
- Overall: Partner for the ABD and Creative AOR to deliver Creative & Comms work.
- Partner with the I&A consumer insights to fuel our Creative & Comms.
- Partner with the Design and project teams for smooth and timely LAW development.
- Insight: Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms.
- Comms Planning: Support the Activation Roadmap and Timing to enable Area/Market targets. Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process.
- Comms Development: Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets.
- Cooperate on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate.
- Comms Deployment: Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets. Support the deployment of Master Asset toolkit to markets for localization (Comms & Design).
- Partnerships: Support our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
- IMEX Delivery Contact: Leads/Support on connects with IMEX teams for ongoing day-to-day operations & problem solving.
- Org. and Talent: Active member of the CAP team for region – ensuring we deliver against clear priorities.
Candidate Profile
- Project Management Experience.
- Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager.
PROFESSIONAL QUALIFICATIONS/ EXPERIENCE
- Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, Household care / Fabric Care experience of benefit.
- Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the Household care/ Fabric Care.
OTHER PERSONAL ATTRIBUTES
- Strong commercial acumen and analytical skills.
- Ability to work in a matrix organization (CGO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise.
- Entrepreneurial and able to work autonomously.
- Strong sense of urgency and achievement.
- Resilient and able to respond under pressure.
- Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms.
- Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity.
The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.
EU Brand Manager - Fabric Care (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill employer: Reckitt
Reckitt is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of Slough. With a strong focus on employee growth, we provide ample opportunities for professional development and innovation within the FMCG sector, particularly in Fabric Care. Our commitment to diversity and inclusion, alongside competitive benefits, makes Reckitt a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land EU Brand Manager - Fabric Care (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reckitt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reckitt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reckitt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reckitt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EU Brand Manager - Fabric Care (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reckitt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reckitt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reckitt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reckitt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reckitt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reckitt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
