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For Companies At a Glance
- Tasks: Lead impactful digital campaigns across YouTube and programmatic platforms.
- Company: Join Vestacy, a dynamic company transforming houses into homes with trusted brands.
- Benefits: Enjoy career growth, mental wellbeing support, and flexible work options.
- Why this job: Be at the forefront of digital innovation and make a real impact.
- Qualifications: 3-5 years in programmatic media management and strong digital marketing skills.
- Other info: Collaborative environment with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Vestacy is a standalone company with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands, helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
The Digital Activation Hub Team at Vestacy is a dynamic and highly skilled group dedicated to bridging the gap between marketing strategy and platform execution in digital media activations. This team is at the forefront of digital innovation, leveraging their extensive knowledge across various digital activation platforms to drive excellence in planning, execution & performance. Reporting to the Digital Trading Lead, you will be responsible for ensuring our digital media is planned strategically and executed with precision across key programmatic platforms.
The Programmatic Media Manager plays a pivotal role in leading Essential Home’s category media activations, with a strategic focus on delivering impactful digital campaigns across BVOD, YouTube, and Online Display channels. This role involves providing critical support to the local media team and global teams, ensuring alignment with Essential Home’s overarching media objectives. You will oversee the daily media performance across BVOD/SVOD, YouTube, and Online Display & Video channels, ensuring campaign optimizations are implemented.
Your responsibilities
- Strategic (30%): Lead the development and execution of category media activation plans, ensuring they align with Essential Home’s marketing goals. Provide strategic support to the internal CE team and global teams, focusing on audience translations, platform roles + capability, critical KPIs & providing inputs into global strategic frameworks. Develop and update digital channel playbooks, championing best practices and new platform capabilities. Present key recommendations during full-year brand planning, advising on digital media channels and in-platform tactics that align with media communications objectives.
- Execution and Optimization (70%): Manage end-to-end campaign execution on BVOD, YouTube, and Online Display & Video channels, ensuring timely launches and accurate setup. Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs. Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact. Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
The experience we’re looking for
- 3–5 years of hands-on experience managing programmatic media campaigns across BVOD, YouTube, and Online Display channels.
- Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of digital media KPIs.
- Experience working with programmatic media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
- Familiarity with digital media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
The skills for success
- Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management, Media Planning, Media Strategy, Negotiation.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill employer: Reckitt
Contact Detail:
Reckitt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Vestacy and their brands. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work to interviews, especially any successful campaigns you've managed. This not only demonstrates your experience but also gives you a chance to discuss your thought process and results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Vestacy team.
We think you need these skills to ace Digital Media Manager - Programmatic and Youtube (Vestacy) (Slough, Berkshire, GB, SL1 1DT) in Brixton Hill
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Media Manager role. Highlight your experience with programmatic media campaigns and any specific tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital media and how you can contribute to our mission at Vestacy. Be sure to mention any relevant achievements that showcase your expertise.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics to demonstrate your success in managing campaigns and optimising performance. Numbers speak volumes, and we love to see them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Vestacy!
How to prepare for a job interview at Reckitt
✨Know Your Digital Media Inside Out
Make sure you brush up on your knowledge of programmatic media, BVOD, YouTube, and Online Display channels. Be ready to discuss specific campaigns you've managed and the KPIs you focused on. This will show that you understand the role and can hit the ground running.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've developed and executed media activation plans in the past. Think about how you aligned these plans with marketing goals and what insights you derived from audience data. This will demonstrate your ability to think strategically, which is crucial for this role.
✨Be Ready for Real-Time Problem Solving
Since you'll be managing campaign performance, be prepared to discuss how you've optimised campaigns in real-time. Share examples of how you've made adjustments based on performance trends or seasonal shifts. This will highlight your hands-on experience and adaptability.
✨Collaborate and Communicate Effectively
This role involves working with various teams, so be ready to share examples of successful collaborations. Discuss how you've communicated insights and recommendations to stakeholders in the past. Strong communication skills are key to driving campaign success, and showing this will set you apart.