Overview
You will drive in-store execution and retailer partnerships for Reckitt’s leading brands in a fast-paced sales environment. Operating within the UK market, you’ll translate category strategies into retailer-ready plans, shaping shopper-focused narratives and improving availability and conversion. You will work cross-functionally with National Account and Trade Marketing, delivering evidence-based recommendations to boost category performance. This role offers visibility into strategic category leadership within a FTSE10 company and opportunities to influence major retailers. You’ll join a high-performing team that prioritizes data-driven decision making and collaborative execution.
Pay / Benefits
- Parental benefits
- Employee Assistance Program (mental health)
- Life insurance for all employees
- Global share plans
- Short-term incentives (pay-for-performance)
- Competitive pay package aligned to performance
Responsibilities
- Develop and deliver 4P execution aligned to local success models to maximise category performance
- Coordinate with Trade Marketing to align NPD plans and best practices
- Tailor strategies to retailer needs and goals
- Lead category storytelling with insight-led, retailer-ready narratives for buying and merchandising teams
- Negotiate mutually beneficial solutions to improve in-store presence and execution
- Own initiatives from concept to in-store execution
- Embed shopper-centric thinking in recommendations using missions and occasions
- Lead space and layout optimisation to maximise availability and conversion
- Drive the range review process
- Consider impact of decisions across Reckitt units and wider business
- Act as category subject-matter expert and provide thought leadership
- Manage and develop direct reports with clear objectives and performance management
Key requirements
- Strong commercial acumen with understanding of Customer Management Process
- Ability to translate category strategy into retailer-focused execution and financial impact (sales, margin, ranging, space productivity, ROI) and P&L awareness
- Analytical ability to handle large data sets and generate actionable insights
- Proven ability to influence at all levels and land ideas with customers
- Strong verbal storytelling and presentation skills; data visualisation to convey insights
- Negotiation skills and ability to tailor messaging to different audiences
- Practical, scalable in-store recommendations with knowledge of retailer operations and space constraints
- Ability to connect short-term actions to long-term category strategy and growth
- Proactive, accountable with bias for action and robust tracking of outcomes
- Strong stakeholder management and cross-functional collaboration skills
- Leadership ability to coach and manage others across multiple projects
- Confident communicator
- Analytical thinker
- Collaborative and relationship-focused
- Advanced Excel
- PowerPoint
- Microsoft Office suite
Senior Category Development Manager - Boots in Slough employer: Reckitt Benckiser
Reckitt is an exceptional employer that champions a culture of inclusion and personal growth, making it an ideal place for finance professionals passionate about digital manufacturing transformation. With comprehensive benefits including parental support, mental health resources, and opportunities for financial participation in the company's success, employees are empowered to thrive both personally and professionally. Join us in our mission to create a cleaner, healthier world while advancing your career in a dynamic and supportive environment.
