Overview
In this Brand Manager role, you will translate brand strategy into UK market execution for the CMA portfolio, leveraging insights to drive sustainable growth. You’ll work with cross-functional partners to align brand and commercial goals, educate healthcare professionals, and shape patient pathways within the NHS landscape. You’ll manage omnichannel campaigns and agencies, turning data into action to improve market share. This position sits at the heart of Reckitt’s Marketing and Medical teams, offering meaningful impact on patient care and business outcomes.
Pay / Benefits
- parental benefits
- Employee Assistance Program
- life insurance
- global share plans
- short-term incentives
- pay-for-performance
Responsibilities
- Develop and execute the annual marketing plan for the CMA portfolio aligned with brand and commercial goals
- Support delivery of sales, financial and market-share targets and translate insights into action
- Use market, customer and competitor insights to identify growth opportunities and set brand priorities
- Create compelling HCP marketing and educational programmes for primary and secondary care audiences
- Plan and deliver integrated omnichannel campaigns across digital, CRM, field-force and face-to-face channels
- Translate scientific evidence into clear, compliant brand communications
- Build understanding of the patient pathway, NHS environment and prescribing landscape
- Collaborate with Sales, Medical, Regulatory, Finance, Supply and other cross-functional teams
- Brief and manage agency partners and oversee projects from concept to delivery and evaluation
- Manage allocated marketing budgets and optimise activity based on performance and engagement
- Contribute to longer-term portfolio strategy, communication direction, innovation and local business development
Key requirements
- Brand management or relevant marketing experience, ideally in healthcare or medical nutrition
- Strong commercial and analytical capability with ability to interpret market and performance data
- Experience developing and executing integrated marketing campaigns
- Strong communication, presentation and stakeholder-management skills
- Digital marketing capability and insight-led customer engagement understanding
- Strong project-management skills with ability to handle multiple priorities and agencies
- Experience in medical nutrition, infant nutrition, paediatrics, allergy or HCP marketing is advantageous but not essential
- communication
- presentation
- stakeholder-management
- digital marketing
- CRM marketing
- content development
Brand Manager - Nutrition in Slough employer: Reckitt Benckiser
Reckitt is an exceptional employer that champions a culture of inclusion and personal growth, making it an ideal place for finance professionals passionate about digital manufacturing transformation. With comprehensive benefits including parental support, mental health resources, and opportunities for financial participation in the company's success, employees are empowered to thrive both personally and professionally. Join us in our mission to create a cleaner, healthier world while advancing your career in a dynamic and supportive environment.
