Associate Brand Manager - Nutrition

b Overview /b p As Brand Manager for Medical Nutrition CMA, you translate brand strategy into UK execution, driving growth and engagement with healthcare professionals. You’ll develop annual plans, leverage market insights, and manage omni-channel campaigns across digital, CRM, field, and face-to-face channels. You’ll collaborate with Sales, Medical, Regulatory and Finance to optimise budgets and deliver visible outcomes. This role shapes patient pathways and NHS prescribing landscapes within Reckitt’s healthcare portfolio, offering meaningful impact and cross-functional partnership. /p b Pay / Benefits /b ul li parenteral benefits /li li Employee Assistance Program /li li life insurance for all employees /li li global share plans /li li short-term incentives /li li pay for performance philosophy /li /ul b Responsibilities /b ul li Develop and execute the annual CMA marketing plan aligned with brand and commercial goals /li li Support delivery of sales, financial and market-share objectives and translate insights into action /li li Utilise market, customer and competitor insights to identify growth opportunities and prioritise brand work /li li Create compelling HCP marketing and educational programmes for primary and secondary care audiences /li li Plan and deliver integrated omnichannel campaigns across digital, CRM, field-force and in-person channels /li li Translate scientific evidence into clear, compliant brand communications /li li Build understanding of the patient pathway, NHS environment and prescribing landscape /li li Partner with Sales, Medical, Regulatory, Finance and other cross-functional stakeholders /li li Brief and manage agency partners, overseeing concepts through to execution and evaluation /li li Manage marketing budgets and optimise activity based on performance and engagement /li li Contribute to longer-term portfolio strategy, communication direction, innovation and local business development opportunities /li /ul b Key requirements /b ul li Brand management or relevant marketing experience, ideally in healthcare or medical nutrition /li li Strong commercial and analytics capability with ability to interpret market and performance data /li li Experience developing and executing integrated marketing campaigns /li li Strong communication, presentation, storytelling and stakeholder-management skills /li li Digital marketing capability and insight-led customer engagement understanding /li li Strong project-management skills with ability to manage multiple priorities and agencies /li li Experience in medical nutrition, infant nutrition, paediatrics, allergy or HCP marketing is advantageous but not essential /li li Cross-functional collaboration and ability to work with Sales, Medical, Regulatory, Finance /li /ul ul li Strong communication and storytelling /li li Stakeholder-management /li li Cross-functional collaboration /li li Digital marketing /li li CRM marketing /li li Data-driven decision making /li /ul